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Workflow Template

Sponsorship Enquiry Contact Form Workflow

Captures public website sponsorship enquiries, sends immediate confirmation, classifies and prioritises the opportunity, assigns it to the right marketing/partnerships owner, gathers a fit review and decision, notifies the submitter, closes the enquiry, and follows up with a short feedback request the next day.

Organisations receiving sponsorship enquiries through their public website face reputational and compliance exposure when responses are inconsistent, undocumented, or delayed. This workflow governs the full enquiry lifecycle within assess.one — from intake and automatic confirmation through classification, prioritisation, ownership assignment, fit review, and final decision communication — giving marketing and partnerships teams a controlled, auditable process. It engages submitters, marketing/partnerships owners, and reviewers under a consistent status and routing framework, supporting timely, accountable responses at scale.

Business Outcomes

  • Helps reduce response time to sponsorship enquiries through automated confirmation and routing
  • Supports consistent classification and prioritisation of sponsorship opportunities
  • Improves accountability by assigning each enquiry to a designated marketing/partnerships owner
  • Strengthens audit readiness with a documented status trail from intake to closure
  • Designed to increase submitter satisfaction through timely decision communication and follow-up feedback requests

Workflow Steps

Steps

  1. 1
    Create sponsorship enquiry recordcreate record

    Registers the submitted enquiry as a record.

  2. 2
    Set status to Receivedupdate record

    Marks the enquiry as received on intake.

  3. 3
    Send confirmation email to submittersend email

    Confirms receipt of the sponsorship enquiry.

  4. 4
    Check if mobile number provided

    Routes to SMS confirmation only when a phone number was given.

    phone: ""Send confirmation SMS
    DefaultClassify sponsorship opportunity
  5. 5
    Send confirmation SMSsend sms

    Sends a short SMS confirmation to the provided mobile number.

  6. 6
    Classify sponsorship opportunityai classification

    AI categorises the type of sponsorship opportunity to inform routing.

  7. 7
    Prioritise enquiryai prioritisation

    AI assesses urgency/value to help set priority for follow-up.

  8. 8
    Route on classification confidence

    Sends low-confidence classifications to human review before assignment.

    _ai_priority_prioritise_enquiry_needs_human_review: "true"Manual review of classification/priority
    _ai_clf_classify_enquiry_needs_human_review: "true"Manual review of classification/priority
    DefaultAssign to marketing/partnerships owner
  9. 9
    Manual review of classification/priorityrequest approval

    A team member confirms category and priority before assignment.

  10. 10
    Route manual review outcome

    Proceeds to assignment if approved, otherwise closes as declined.

    approval_status: "approved"Assign to marketing/partnerships owner
    approval_status: "rejected"Set default response notes for early decline
    DefaultEnd
  11. 11
    Assign to marketing/partnerships ownerassign user

    Routes the enquiry to the appropriate internal owner for review.

  12. 12
    Set status to Under Reviewupdate record

    Marks the enquiry as under review by the assigned owner.

  13. 13
    Review sponsorship fitcreate task

    Owner reviews the enquiry against basic sponsorship fit criteria and records the outcome.

  14. 14
    Persist fit review outcomeupdate record

    Saves the fit outcome and notes to the record.

  15. 15
    Route on sponsorship fit outcome

    Branches handling based on whether the opportunity is a good fit, needs more info, or should be declined.

    fit_outcome: "Good Fit - Proceed"Set status to Approved
    fit_outcome: "Not a Fit - Decline"Set status to Declined
    fit_outcome: "Needs More Info"Request more information from submitter
    DefaultEnd
  16. 16
    Request more information from submitterrequest external input

    Asks the submitter to provide additional details needed to complete the fit review.

  17. 17
    Set status to Approvedupdate record

    Marks the enquiry as approved to proceed.

  18. 18
    Set status to Declinedupdate record

    Marks the enquiry as declined.

  19. 19
    Send decision/response email to submittersend email

    Communicates the decision or next step to the submitter.

  20. 20
    Close enquiryupdate record

    Marks the enquiry as closed once the decision has been communicated.

  21. 21
    Send closure confirmation emailsend email

    Confirms to the submitter that their enquiry is now closed.

  22. 22
    Wait 1 day before feedback request

    Pauses for one day after closure before requesting feedback.

  23. 23
    Send short feedback requestrequest external input

    Asks the submitter for brief feedback on how their enquiry was handled.

  24. 24
    Return to Review sponsorship fitrestart from step
  25. 25
    Set default response notes for early declineupdate record

    Populates response_notes with a default message before declining, since this path bypasses the fit review task.

Fields

  • Contact Name*
  • Organisation*
  • Email Address*
  • Mobile Number (optional)
  • Sponsorship Opportunity or Event*
  • Date (if relevant)
  • +5 more fields

Forms

Sponsorship Enquiry

8 fields

Data Views

Sponsorship Enquiries

organisation, contact_name, opportunity, event_date +2 more

Dashboard Widgets

Enquiries by StatusEnquiry Pipeline SummaryRecent Sponsorship Enquiries

Recommended integrations

Setup the following integrations to extend workflow capability.

  • Send SMS in the workflow

    Twilio logoTwilioAWS SNS logoAWS SNS
  • Send email in the workflow

    AWS SES logoAWS SES
sponsorship enquiry formsponsorship request formsponsor inquirybrand sponsorship formevent sponsorship enquiry

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FAQs

How is this workflow audited within assess.one?

Every step — enquiry creation, status changes, classification outcomes, routing decisions, and final approval or decline — is recorded within assess.one, creating a chronological record of how each sponsorship enquiry was handled. Reviewers and administrators can trace who took action, when, and what decision was reached at each stage. This supports internal governance reviews and helps demonstrate consistent handling of external enquiries if questioned by leadership or compliance.

Who has access to sponsorship enquiry records and decisions?

Access is configured directly within assess.one based on role, so marketing and partnerships owners, reviewers, and administrators only see the records and steps relevant to their responsibilities. Manual review and fit assessment steps can be restricted to designated approvers, while submitters interact only through automated confirmation and decision emails. Permissions can be adjusted at any time as team structures or approval authority change.

How does this integrate with email and SMS notifications?

Confirmation emails, decision emails, and optional confirmation SMS messages are configured within assess.one's notification settings — no external tools or developer work are required. The workflow checks whether a mobile number was provided before triggering SMS, so communication channels adapt automatically per enquiry. Notification templates and triggers can be edited directly within the platform as messaging needs evolve.

Can the classification and prioritisation logic be customised?

Yes. The classification and prioritisation steps, along with the confidence-based routing logic that determines whether an enquiry proceeds automatically or requires manual review, can all be adjusted within assess.one. Teams can redefine classification categories, priority thresholds, or confidence rules to reflect changing sponsorship strategy without rebuilding the workflow.

What happens when manual review of classification or priority is triggered?

When an enquiry's classification confidence falls below the configured threshold, it routes to a manual review step where a designated reviewer assesses and confirms or corrects the classification and priority. The outcome of this manual review then determines subsequent routing, ensuring low-confidence cases receive human judgment before proceeding. This checkpoint helps maintain decision quality without slowing down clearly classified enquiries.

How is the sponsorship fit review decision handled?

Once assigned, the marketing/partnerships owner conducts a fit review and records the outcome, which is persisted against the enquiry record for future reference. Based on this outcome, the workflow routes the enquiry toward requesting more information, approval, or decline. This structured decision point supports consistent fit assessment criteria across different owners and enquiry types.

Who needs to be involved in this workflow, and what are their responsibilities?

Key participants typically include marketing/partnerships owners who conduct fit reviews and make decisions, reviewers who handle manual classification checks, and administrators who configure routing rules and notification settings. Submitters are engaged automatically through confirmation and decision communications without needing platform access. Roles and responsibilities can be reassigned within assess.one as team capacity or organisational structure changes.

What compliance or approval considerations apply to enquiry decisions?

The workflow enforces a status progression — Received, Under Review, Approved, or Declined — that reflects a controlled approval path rather than ad hoc email responses. This structure helps ensure decisions are made by an assigned owner following a documented fit review, supporting internal accountability standards. Organisations with stricter governance needs can add further approval steps or reviewer sign-offs directly within assess.one.

How long does implementation take?

This workflow is a ready-to-use template that can be published in minutes, after which it is immediately live for capturing and processing sponsorship enquiries. There is no lengthy implementation project; teams can begin routing real enquiries right away and refine steps, roles, or notification logic as needed within assess.one.

What happens after an enquiry is closed?

Once a decision has been communicated and the enquiry closed, assess.one automatically triggers a short feedback request to the submitter the next day. This follow-up step is configurable and helps organisations gather insight into submitter experience without adding manual follow-up work for the marketing or partnerships team.

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Sponsorship Enquiry Intake & Response Workflow | assess.one