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Workflow Template

Sales Opportunity Workflow

Manages qualified sales opportunities through discovery, solution fit, and proposal stages, with a commercial review gate before proposal issuance. Captures closed-won/closed-lost outcomes with reasons, hands off won accounts to customer onboarding, and notifies the deal owner.

Sales teams and revenue leaders managing multi-stage deal cycles need visibility and control from discovery through close, without relying on spreadsheets or memory to enforce process discipline. This workflow automates the progression of qualified opportunities through discovery, solution fit assessment, and a commercial review gate before any proposal is issued, ensuring pricing and terms are validated before they reach a prospect. Closed outcomes are captured with reasons, won accounts are automatically handed off to customer onboarding, and deal owners are notified at each key milestone — reducing deal leakage and shortening time-to-close.

Business Outcomes

  • Reduces unauthorised or unreviewed proposals reaching prospects by enforcing a commercial review gate
  • Cuts handoff delay between closed-won and onboarding from days to minutes
  • Improves win-rate analysis with structured close-reason capture on every deal
  • Increases stage-to-stage conversion visibility across discovery, solution fit, and proposal
  • Shortens average sales cycle time by removing manual status chasing and follow-up

Workflow Steps

Steps

  1. 1
    Create Opportunity Recordcreate record

    Registers the new qualified opportunity in the pipeline.

  2. 2
    Set Stage to Discoveryupdate record

    Sets the opportunity's opening stage to Discovery.

  3. 3
    Conduct Discoverycreate task

    Owner conducts discovery call to understand the customer's needs and captures notes.

  4. 4
    Set Stage to Solution Fitupdate record

    Advances the opportunity stage to Solution Fit.

  5. 5
    Assess Solution Fitcreate task

    Owner maps the proposed solution to the customer's requirements and records fit notes.

  6. 6
    Set Stage to Commercial Reviewupdate record

    Advances the opportunity stage to Commercial Review before the proposal is issued.

  7. 7
    Commercial Review Approvalrequest approval

    Sales management reviews pricing, discount, and margin before the proposal is sent to the customer.

  8. 8
    Route Commercial Review Outcome

    Routes based on whether commercial terms were approved.

    approval_status: "approved"Set Stage to Proposal Sent
    approval_status: "rejected"Loop Back to Revise Terms
    DefaultEnd
  9. 9
    Loop Back to Revise Termsrestart from step

    Commercial terms were rejected; the owner revises the proposal and resubmits for review.

  10. 10
    Set Stage to Proposal Sentupdate record

    Advances the opportunity stage once commercial terms are approved and the proposal is sent.

  11. 11
    Send Proposal to Contactsend email

    Notifies the customer contact that the proposal has been sent.

  12. 12
    Record Close Outcomecreate task

    Owner records whether the deal closed won or lost, with a reason.

  13. 13
    Persist Close Outcomeupdate record

    Writes the closed outcome and reason to the opportunity record.

  14. 14
    Route on Closed Outcome

    Routes to onboarding hand-off for won deals, or to closure for lost deals.

    closed_outcome: "Closed Won"Set Stage to Closed Won
    closed_outcome: "Closed Lost"Set Stage to Closed Lost
    DefaultEnd
  15. 15
    Set Stage to Closed Wonupdate record

    Marks the opportunity stage as Closed Won.

  16. 16
    Hand Off Account to Onboardingcreate task

    Creates a task for the customer onboarding team to take over the newly won account.

  17. 17
    Notify Owner of Closed Wonsend email

    Emails the deal owner confirming the win and hand-off to onboarding.

  18. 18
    Set Stage to Closed Lostupdate record

    Marks the opportunity stage as Closed Lost.

  19. 19
    Notify Owner of Closed Lostsend email

    Emails the deal owner that the opportunity has closed lost with the recorded reason.

Fields

  • Account Name*
  • Primary Contact Name*
  • Primary Contact Email*
  • Primary Contact Phone
  • Opportunity Value*
  • Products*
  • +10 more fields

Forms

New Sales Opportunity

9 fields

Data Views

Sales Opportunity Pipeline

account_name, contact_name, opportunity_value, stage +2 more

Dashboard Widgets

Opportunity Pipeline FunnelTotal Pipeline ValueOpportunities by Stage

Recommended integrations

Setup the following integrations to extend workflow capability.

  • Send email in the workflow

    AWS SES logoAWS SES
sales opportunitysales pipelinedeal managementCRM workflowsales process

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FAQs

Why should we replace our current CRM stage tracking with this workflow?

Most CRMs track pipeline stages but don't enforce process discipline — reps can send proposals without commercial sign-off, and close reasons often go uncaptured. This workflow builds the commercial review gate and structured close-reason capture directly into the process, so governance happens automatically rather than relying on rep compliance. You get the same pipeline visibility plus enforced controls at the points that matter most to margin and forecast accuracy.

What is the ROI of adding a commercial review gate before proposal issuance?

The commercial review step prevents unauthorised discounts or terms from reaching prospects, protecting margin on every deal that passes through the pipeline. It also creates an audit trail of who approved what and when, which reduces disputes and rework later in the deal cycle. For teams closing high-value or custom-priced deals, this single gate typically pays for itself by catching pricing errors before they become commitments.

How long does it take to get this workflow live for our sales team?

Publishing the template takes minutes inside assess.one — there is no implementation project or software installation required. Once published, your team can immediately start creating opportunity records and running deals through discovery, solution fit, and commercial review live.

Can we customise the stages, approvers, or notification rules?

Yes, every step in the workflow — including stage names, who performs the Commercial Review Approval, and who receives owner notifications — can be edited directly in assess.one. You can add approval tiers for larger deal sizes, change notification channels, or adjust the loop-back logic for revising terms without any external development work.

Who needs access to this workflow, and what permissions do they need?

Deal owners need access to create and progress opportunity records through discovery, solution fit, and proposal stages. Commercial or sales leadership needs approval rights on the Commercial Review Approval step, and onboarding teams need visibility into the Hand Off Account to Onboarding step to pick up won accounts immediately. Access and role permissions are all configured within assess.one.

What happens if the commercial review is rejected?

If the Commercial Review Approval step is not approved, the workflow routes the opportunity back through the Loop Back to Revise Terms step, allowing the deal owner to adjust pricing or terms and resubmit. This prevents proposals with unapproved terms from moving forward to the Set Stage to Proposal Sent step. The loop can repeat as many times as needed until terms are approved.

How does the workflow handle closed-lost deals for future analysis?

The Record Close Outcome and Persist Close Outcome steps capture the reason behind every closed-lost deal, not just the outcome itself. This data is retained and routed through the Route on Closed Outcome step, giving sales leadership a structured dataset for identifying patterns in lost deals — such as pricing, competition, or timing issues — across the pipeline.

What happens automatically when a deal is closed-won?

When an opportunity reaches Closed Won, the workflow automatically triggers the Hand Off Account to Onboarding step, transferring the account to the customer onboarding process without manual data re-entry. Simultaneously, the Notify Owner of Closed Won step alerts the deal owner, keeping them informed without requiring them to check the system manually.

Is this workflow suitable for teams with complex, multi-approver deal desks?

Yes — the Commercial Review Approval step can be configured with multiple approvers or sequential approval logic directly in assess.one to match your deal desk structure. This makes the workflow suitable for organisations where discounting, custom terms, or non-standard contracts require sign-off from more than one stakeholder before a proposal is issued.

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Sales Opportunity Pipeline Workflow | assess.one