Workflow Template
Sales Opportunity Workflow
Manages qualified sales opportunities through discovery, solution fit, and proposal stages, with a commercial review gate before proposal issuance. Captures closed-won/closed-lost outcomes with reasons, hands off won accounts to customer onboarding, and notifies the deal owner.
Sales teams and revenue leaders managing multi-stage deal cycles need visibility and control from discovery through close, without relying on spreadsheets or memory to enforce process discipline. This workflow automates the progression of qualified opportunities through discovery, solution fit assessment, and a commercial review gate before any proposal is issued, ensuring pricing and terms are validated before they reach a prospect. Closed outcomes are captured with reasons, won accounts are automatically handed off to customer onboarding, and deal owners are notified at each key milestone — reducing deal leakage and shortening time-to-close.
Business Outcomes
- Reduces unauthorised or unreviewed proposals reaching prospects by enforcing a commercial review gate
- Cuts handoff delay between closed-won and onboarding from days to minutes
- Improves win-rate analysis with structured close-reason capture on every deal
- Increases stage-to-stage conversion visibility across discovery, solution fit, and proposal
- Shortens average sales cycle time by removing manual status chasing and follow-up
Workflow Steps
Steps
- 1Create Opportunity Recordcreate record
Registers the new qualified opportunity in the pipeline.
- 2Set Stage to Discoveryupdate record
Sets the opportunity's opening stage to Discovery.
- 3Conduct Discoverycreate task
Owner conducts discovery call to understand the customer's needs and captures notes.
- 4Set Stage to Solution Fitupdate record
Advances the opportunity stage to Solution Fit.
- 5Assess Solution Fitcreate task
Owner maps the proposed solution to the customer's requirements and records fit notes.
- 6Set Stage to Commercial Reviewupdate record
Advances the opportunity stage to Commercial Review before the proposal is issued.
- 7Commercial Review Approvalrequest approval
Sales management reviews pricing, discount, and margin before the proposal is sent to the customer.
- 8Route Commercial Review Outcome
Routes based on whether commercial terms were approved.
approval_status: "approved"→Set Stage to Proposal Sentapproval_status: "rejected"→Loop Back to Revise TermsDefault→End - 9Loop Back to Revise Termsrestart from step
Commercial terms were rejected; the owner revises the proposal and resubmits for review.
- 10Set Stage to Proposal Sentupdate record
Advances the opportunity stage once commercial terms are approved and the proposal is sent.
- 11Send Proposal to Contactsend email
Notifies the customer contact that the proposal has been sent.
- 12Record Close Outcomecreate task
Owner records whether the deal closed won or lost, with a reason.
- 13Persist Close Outcomeupdate record
Writes the closed outcome and reason to the opportunity record.
- 14Route on Closed Outcome
Routes to onboarding hand-off for won deals, or to closure for lost deals.
closed_outcome: "Closed Won"→Set Stage to Closed Wonclosed_outcome: "Closed Lost"→Set Stage to Closed LostDefault→End - 15Set Stage to Closed Wonupdate record
Marks the opportunity stage as Closed Won.
- 16Hand Off Account to Onboardingcreate task
Creates a task for the customer onboarding team to take over the newly won account.
- 17Notify Owner of Closed Wonsend email
Emails the deal owner confirming the win and hand-off to onboarding.
- 18Set Stage to Closed Lostupdate record
Marks the opportunity stage as Closed Lost.
- 19Notify Owner of Closed Lostsend email
Emails the deal owner that the opportunity has closed lost with the recorded reason.
Fields
- Account Name*
- Primary Contact Name*
- Primary Contact Email*
- Primary Contact Phone
- Opportunity Value*
- Products*
- +10 more fields
Forms
New Sales Opportunity
9 fields
Data Views
Sales Opportunity Pipeline
account_name, contact_name, opportunity_value, stage +2 more
Dashboard Widgets
Recommended integrations
Setup the following integrations to extend workflow capability.
Send email in the workflow
AWS SES
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FAQs
Why should we replace our current CRM stage tracking with this workflow?
Most CRMs track pipeline stages but don't enforce process discipline — reps can send proposals without commercial sign-off, and close reasons often go uncaptured. This workflow builds the commercial review gate and structured close-reason capture directly into the process, so governance happens automatically rather than relying on rep compliance. You get the same pipeline visibility plus enforced controls at the points that matter most to margin and forecast accuracy.
What is the ROI of adding a commercial review gate before proposal issuance?
The commercial review step prevents unauthorised discounts or terms from reaching prospects, protecting margin on every deal that passes through the pipeline. It also creates an audit trail of who approved what and when, which reduces disputes and rework later in the deal cycle. For teams closing high-value or custom-priced deals, this single gate typically pays for itself by catching pricing errors before they become commitments.
How long does it take to get this workflow live for our sales team?
Publishing the template takes minutes inside assess.one — there is no implementation project or software installation required. Once published, your team can immediately start creating opportunity records and running deals through discovery, solution fit, and commercial review live.
Can we customise the stages, approvers, or notification rules?
Yes, every step in the workflow — including stage names, who performs the Commercial Review Approval, and who receives owner notifications — can be edited directly in assess.one. You can add approval tiers for larger deal sizes, change notification channels, or adjust the loop-back logic for revising terms without any external development work.
Who needs access to this workflow, and what permissions do they need?
Deal owners need access to create and progress opportunity records through discovery, solution fit, and proposal stages. Commercial or sales leadership needs approval rights on the Commercial Review Approval step, and onboarding teams need visibility into the Hand Off Account to Onboarding step to pick up won accounts immediately. Access and role permissions are all configured within assess.one.
What happens if the commercial review is rejected?
If the Commercial Review Approval step is not approved, the workflow routes the opportunity back through the Loop Back to Revise Terms step, allowing the deal owner to adjust pricing or terms and resubmit. This prevents proposals with unapproved terms from moving forward to the Set Stage to Proposal Sent step. The loop can repeat as many times as needed until terms are approved.
How does the workflow handle closed-lost deals for future analysis?
The Record Close Outcome and Persist Close Outcome steps capture the reason behind every closed-lost deal, not just the outcome itself. This data is retained and routed through the Route on Closed Outcome step, giving sales leadership a structured dataset for identifying patterns in lost deals — such as pricing, competition, or timing issues — across the pipeline.
What happens automatically when a deal is closed-won?
When an opportunity reaches Closed Won, the workflow automatically triggers the Hand Off Account to Onboarding step, transferring the account to the customer onboarding process without manual data re-entry. Simultaneously, the Notify Owner of Closed Won step alerts the deal owner, keeping them informed without requiring them to check the system manually.
Is this workflow suitable for teams with complex, multi-approver deal desks?
Yes — the Commercial Review Approval step can be configured with multiple approvers or sequential approval logic directly in assess.one to match your deal desk structure. This makes the workflow suitable for organisations where discounting, custom terms, or non-standard contracts require sign-off from more than one stakeholder before a proposal is issued.
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