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Workflow Template

Sales Enquiry Contact Form Workflow

Captures public website sales enquiries via a short contact form, confirms receipt by email/SMS, prioritises the enquiry by intent and urgency using AI, assigns it to a salesperson, records the initial response, and closes the request with a closure email and a delayed feedback request.

When sales enquiries land in a shared inbox, they sit unread for hours while hot leads go cold and reps argue over who owns what. This workflow captures every website enquiry the moment it's submitted, confirms receipt instantly, uses AI to prioritise by intent and urgency, and routes it straight to a salesperson. The result: enquiries get an immediate response, high-priority leads reach the right rep first, and every request closes out with a tracked feedback loop.

Business Outcomes

  • Helps reduce first-response time from hours to minutes with automated confirmation
  • Supports faster lead qualification through AI-driven priority scoring with human review fallback
  • Reduces enquiries falling through the cracks with automatic salesperson assignment
  • Improves visibility into response quality with recorded initial response notes
  • Supports better close-loop tracking with automated closure emails and delayed feedback requests

Workflow Steps

Steps

  1. 1
    Create Enquiry Recordcreate record

    Registers the submitted enquiry as a record.

  2. 2
    Set Status to Newupdate record

    Marks the enquiry as newly received.

  3. 3
    Send Confirmation Emailsend email

    Sends an immediate email confirming receipt of the enquiry.

  4. 4
    Check if Mobile Number Provided

    Determines whether to send a confirmation SMS.

    phone_number: ""Send Confirmation SMS
    DefaultPrioritise Enquiry
  5. 5
    Send Confirmation SMSsend sms

    Sends a confirmation SMS when a mobile number was provided.

  6. 6
    Prioritise Enquiryai prioritisation

    Uses AI to assess urgency and buying intent from the enquiry details.

  7. 7
    Route on Priority Confidence

    Sends low-confidence results to human review before assignment.

    _ai_priority_prioritise_enquiry_needs_human_review: "true"Manually Review Priority
    DefaultPersist AI Priority
  8. 8
    Manually Review Prioritycreate task

    A salesperson confirms the priority when AI confidence is low.

  9. 9
    Persist Confirmed Priorityupdate record

    Saves the human-confirmed priority to the record.

  10. 10
    Persist AI Priorityupdate record

    Saves the AI-determined priority to the record.

  11. 11
    Assign to Salespersonassign user

    Assigns the enquiry to the appropriate salesperson for handling.

  12. 12
    Set Status to In Progressupdate record

    Marks the enquiry as being actively worked on.

  13. 13
    Record Initial Responsecreate task

    Salesperson contacts the enquirer and logs the initial response.

  14. 14
    Persist Response Notesupdate record

    Saves the initial response notes and marks the enquiry as responded.

  15. 15
    Close Enquiryupdate record

    Closes the contact request once the enquiry has been handled.

  16. 16
    Send Closure Confirmation Emailsend email

    Notifies the submitter that their enquiry has been closed.

  17. 17
    Wait 1 Day

    Waits one day after closure before requesting feedback.

  18. 18
    Send Feedback Requestrequest external input

    Sends a short feedback request to the submitter after closure.

Fields

  • Full Name*
  • Company*
  • Business Email*
  • Phone Number (optional)
  • Product or Service of Interest*
  • Enquiry Message*
  • +4 more fields

Forms

Contact Sales

6 fields

Data Views

Sales Enquiries

full_name, company_name, business_email, product_interest +2 more

Dashboard Widgets

Enquiry PipelineEnquiry Status SummaryEnquiries by Priority

Recommended integrations

Setup the following integrations to extend workflow capability.

  • Send SMS in the workflow

    Twilio logoTwilioAWS SNS logoAWS SNS
  • Send email in the workflow

    AWS SES logoAWS SES
sales enquiry formsales contact formsales inquiry formcontact sales formsales lead form

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FAQs

What happens if the AI isn't confident about an enquiry's priority?

The workflow checks the AI's confidence score at the Route on Priority Confidence step. If confidence is low, the enquiry is routed to a manual review step where a team member confirms the priority before it moves forward. This keeps low-confidence calls from silently misrouting important leads.

Can this handle enquiries submitted without a mobile number?

Yes. The workflow includes a conditional check for whether a mobile number was provided. If none is given, the SMS confirmation step is skipped and only the confirmation email is sent, so the process doesn't stall waiting for data that isn't there.

What if we want to change who enquiries get assigned to?

Assignment logic in the Assign to Salesperson step can be edited directly inside assess.one — you can set rules by territory, product line, workload, or round-robin without any code. Changes take effect immediately on the next enquiry submitted.

How long does it take to get this workflow live?

Publishing the template takes minutes, not weeks. Once published, your team can start receiving and triaging real sales enquiries immediately — there's no separate implementation project or software installation required.

Who needs access to this workflow?

At minimum, salespeople who receive assigned enquiries and anyone responsible for manual priority review need access. Sales managers may also want visibility to monitor status and response notes. Access and permissions are configured directly in assess.one's role settings.

What happens if a salesperson doesn't respond to an assigned enquiry?

The workflow records status transitions (New, In Progress, Closed), so unresponded enquiries remain visible in the In Progress state rather than disappearing. Notification and escalation logic can be customised in assess.one to alert managers if an enquiry stalls.

Can we customise the confirmation email or SMS content?

Yes, both the Send Confirmation Email and Send Confirmation SMS steps can be edited within assess.one to match your brand voice, add dynamic fields, or adjust timing. No third-party tools or developer work are needed to make these changes.

What if we don't want a feedback request sent after closure?

The Wait 1 Day and Send Feedback Request steps can be removed or adjusted from the workflow builder if delayed feedback isn't part of your process. You can also change the wait period to a different interval, or replace it with a different follow-up action.

How is the initial response documented for compliance or review?

The Record Initial Response and Persist Response Notes steps capture what was communicated to the enquirer and store it against the enquiry record. This creates an auditable trail that managers or compliance reviewers can reference without digging through email threads.

Can this workflow integrate with our existing email or Slack setup?

Yes, notification channels like email and Slack are configured directly inside assess.one's integration settings, so confirmations, assignments, and closure messages can route through the tools your team already uses. No external integration platform or developer setup is required.

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Sales Enquiry Contact Form & Triage Workflow | assess.one