Workflow Template
Partnership Enquiry Contact Form Workflow
Captures partnership enquiries from a website contact form, acknowledges receipt by email/SMS, uses AI to prioritise the enquiry by strategic fit (with human fallback), assigns it to the partnerships manager for review and decision, and closes the loop with the enquirer once a decision is made.
This workflow is designed for partnerships and business development teams that receive enquiries through a website contact form and need a consistent way to triage and respond to them. It automates enquiry capture, acknowledgement by email and SMS, AI-assisted priority scoring with a manual fallback, assignment to the partnerships manager for review and decision, and closure with the enquirer once a decision is made. The result is a structured, trackable path from first contact to closed enquiry, with a clear record of status and decisions at every stage.
Business Outcomes
- Faster acknowledgement of new partnership enquiries via automatic email and SMS confirmation
- More consistent prioritisation of enquiries using AI scoring with a manual review fallback for low-confidence cases
- Clearer accountability through tasks assigned to the partnerships lead and partnerships manager with defined due dates
- Reduced risk of enquiries stalling, with priority-based review deadlines of 1 or 3 days
- Improved enquirer experience through a closing email that includes the manager's response
Workflow Steps
Steps
- 1Create Partnership Enquiry Recordcreate record
Registers the submitted enquiry as a partnership_enquiry record.
- 2Set Status to Newupdate record
Sets the enquiry status field to New.
- 3Email Acknowledgementsend email
Sends the enquirer an acknowledgement email with their reference number.
- 4Check if Mobile Number Provided
Routes to SMS confirmation only if a mobile number was supplied.
mobile_number: ""→Text ConfirmationDefault→AI Priority Assessment - 5Text Confirmationsend sms
Sends a short SMS confirmation with the reference number to the provided mobile number.
- 6AI Priority Assessmentai prioritisation
Uses AI to rate the strategic priority of the enquiry from the partnership type and proposal.
- 7Route on AI Priority Confidence
Sends low-confidence assessments to the partnerships lead for manual priority setting; otherwise proceeds with the AI result.
_ai_priority_ai_prioritise_enquiry_needs_human_review: "true"→Partnerships Lead: Set PriorityDefault→Save AI Priority - 8Partnerships Lead: Set Prioritycreate task
Creates a task for the partnerships lead to manually set the priority when the AI is unsure, due in 1 day.
- 9Save Manually Set Priorityupdate record
Persists the partnerships lead's manually chosen priority to the record.
- 10Save AI Priorityupdate record
Persists the AI-determined priority to the record.
- 11Set Status to Assignedupdate record
Sets the enquiry status field to Assigned.
- 12Route Review Task Due Date by Priority
High priority enquiries get a 1-day review task; all others get 3 days.
priority: "High"→Partnerships Manager: Review High Priority EnquiryDefault→Partnerships Manager: Review Enquiry - 13Partnerships Manager: Review High Priority Enquirycreate task
Creates a task for the partnerships manager to review and respond, due in 1 day for high priority enquiries.
- 14Partnerships Manager: Review Enquirycreate task
Creates a task for the partnerships manager to review and respond, due in 3 days for standard priority enquiries.
- 15Save Manager Response and Decisionupdate record
Persists the manager's response and decision to the record.
- 16Route on Manager Decision
Routes to next-steps task creation if taken forward, otherwise proceeds straight to closing the enquiry.
manager_decision: "Take forward"→Partnerships Team: Arrange Next Stepsmanager_decision: "Decline"→Set Status to ClosedDefault→Set Status to Closed - 17Partnerships Team: Arrange Next Stepscreate task
Creates a fire-and-forget task for the partnerships team to arrange next steps, due in 5 days.
- 18Set Status to Closedupdate record
Sets the enquiry status field to Closed.
- 19Email Enquiry Closuresend email
Sends the enquirer an email confirming the enquiry is closed, including the manager's response.
Fields
Show all 12 fieldsShow fewer fields
FormPartnership Enquiry
- Contact Name*· Text
- Organisation*· Text
- Business Email*· Email
- Mobile Number· Phone
- Partnership Type*· Choice
- Website· Text
- Short Proposal*· Long text
TaskPartnerships Lead: Set Priority
- Set Priority*· Choice
TaskPartnerships Manager: Review High Priority Enquiry
- Response to Enquirer*· Long text
- Decision*· Choice
Other fields
- Enquiry Status· Choice
- Priority· Choice
- Contact Name*
- Organisation*
- Business Email*
- Mobile Number
- Partnership Type*
- Website
Forms
Partnership Enquiry
7 fields
Data Views
Partnership Enquiries
contact_name, organisation, partnership_type, priority +1 more
Dashboard Widgets
Recommended integrations
Setup the following integrations to extend workflow capability.
Send SMS in the workflow
Twilio
AWS SNS
Send email in the workflow
AWS SES
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FAQs
Why should we automate partnership enquiry handling instead of managing it through email?
Managing enquiries in shared inboxes makes it easy for messages to sit unactioned or for priority to be judged inconsistently between team members. This workflow creates a record for every enquiry with a reference number and status, automatically acknowledges the enquirer, and routes the enquiry to the right task with a due date, so nothing depends on someone remembering to follow up. The result is a more predictable, auditable process from submission through to closure.
What is the ROI of using AI to prioritise enquiries?
The AI Priority Assessment step rates strategic fit from the partnership type and proposal text, removing the need for a person to read and score every enquiry manually. When the AI is confident, the enquiry proceeds straight to assignment, saving staff time on routine triage. When confidence is low, the workflow automatically creates a task for the partnerships lead to set the priority manually, so borderline cases still get human judgement without slowing down the majority of enquiries.
Who is responsible for reviewing and deciding on an enquiry?
The partnerships manager is assigned a review task once an enquiry is set to Assigned status, with a due date of 1 day for high priority enquiries and 3 days for standard priority enquiries. On this task, the manager records their Response to Enquirer and Decision, and the workflow waits for this task to be completed before proceeding. This keeps ownership of the decision clearly with one role while giving urgent enquiries a tighter turnaround.
What happens if the manager decides to take the enquiry forward?
If the Decision is 'Take forward', the workflow creates a fire-and-forget task for the partnerships team to arrange next steps, due in 5 days. This task is not waited on, so the enquiry can still move to Closed status without being blocked, while the next-steps notes are captured on that task for the team's reference. If the decision is 'Decline' or anything else, the workflow proceeds directly to closing the enquiry.
How does the enquirer find out the outcome of their enquiry?
Once the manager's decision and response are saved and the status is set to Closed, the workflow sends an Email Enquiry Closure message to the enquirer that includes the manager's response. This closes the loop without requiring the enquirer to have an account or log in anywhere, since all customer interaction happens through the request form and emailed messages. The enquiry's reference number ties every message back to a single record with a visible status and timeline.
Can we change the review deadlines or add extra fields to the enquiry form?
Yes. A workspace can describe the change in plain English or edit the workflow steps directly in the workflow editor, for example adjusting the 1-day and 3-day review windows or adding fields to the Partnership Enquiry request form. Earlier versions of the workflow are kept, so changes can be made with a record of what the process looked like before.
What if the enquirer doesn't provide a mobile number?
The Check if Mobile Number Provided step routes the enquiry based on whether a mobile number was submitted on the request form. If one was given, the workflow sends a short SMS confirmation with the reference number; if not, that step is simply skipped and the process continues with the email acknowledgement already sent. Either path leads to the same next step, AI Priority Assessment.
Where is the information the enquirer submits and the team enters actually stored?
Answers submitted on the public request form, along with the priority set by the partnerships lead and the response and decision entered by the partnerships manager, are saved on the partnership_enquiry record because the workflow waits for those tasks. The Next Steps Notes entered on the fire-and-forget task for the partnerships team are kept with that task rather than on the record itself, visible in the record's task list. Each business should confirm what record-keeping this supports meets its own obligations.
How is enquiry status tracked from submission to closure?
The record moves through defined statuses, New, Assigned, and Closed, set explicitly at each stage of the workflow. These statuses, along with the record's timeline, allow table views and dashboards to show where every enquiry stands at a glance. Workspace activity related to the enquiry is also logged, giving the partnerships team a clear view of progress across all open enquiries.
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