Workflow Template
Partnership Enquiry Contact Form Workflow
Public website partnership enquiry form with a lightweight workflow: captures the enquiry, confirms receipt by email/SMS, classifies and prioritises the opportunity, assigns it to a partnerships owner, tracks review and response, closes the enquiry once a next step is agreed or the proposal is declined, sends a closure confirmation, and requests brief feedback a day later.
This workflow is built for partnerships and business development teams who receive enquiries through a public website form and need a consistent way to triage them. It automates enquiry capture, confirmation messaging, AI-assisted classification and prioritisation with manual review fallback, owner assignment, and closure with feedback collection. The result is a structured intake process that reduces missed or delayed responses while keeping a clear audit trail of how each opportunity was handled.
Business Outcomes
- Helps reduce time-to-first-response for inbound partnership enquiries
- Supports more consistent prioritisation of high-value opportunities
- Reduces manual admin through automated confirmation emails and SMS
- Improves visibility into enquiry status from intake to closure
- Makes it easier to capture feedback and identify process gaps
Workflow Steps
Steps
- 1Create Partnership Enquiry Recordcreate record
Registers the submitted enquiry as a record.
- 2Set Status to Newupdate record
Marks the enquiry as newly received.
- 3Send Confirmation Emailsend email
Sends an immediate confirmation email to the submitter.
- 4Mobile Number Provided?
Determines whether to send a confirmation SMS.
phone_number: ""→Send Confirmation SMSDefault→Classify Partnership Opportunity - 5Send Confirmation SMSsend sms
Sends a confirmation SMS since a mobile number was provided.
- 6Classify Partnership Opportunityai classification
Categorises the enquiry to support routing.
- 7Route on Classification Confidence
Sends low-confidence classifications to human review before proceeding.
_ai_clf_classify_enquiry_needs_human_review: "true"→Manual Category ReviewDefault→Persist AI Category - 8Manual Category Reviewcreate task
Internal reviewer confirms the category for a low-confidence classification.
- 9Persist Confirmed Categoryupdate record
Saves the manually confirmed category to the record.
- 10Persist AI Categoryupdate record
Saves the AI-assigned category to the record.
- 11Prioritise Opportunityai prioritisation
Assesses urgency/value of the partnership opportunity.
- 12Route on Priority Confidence
Sends low-confidence prioritisation to human review before proceeding.
_ai_priority_prioritise_enquiry_needs_human_review: "true"→Manual Priority ReviewDefault→Persist AI Priority - 13Manual Priority Reviewcreate task
Internal reviewer confirms priority for a low-confidence assessment.
- 14Persist Confirmed Priorityupdate record
Saves the manually confirmed priority to the record.
- 15Persist AI Priorityupdate record
Saves the AI-assigned priority to the record.
- 16Assign Partnerships/Commercial Ownerassign user
Assigns the enquiry to the appropriate partnerships or commercial owner.
- 17Set Status to Under Reviewupdate record
Marks the enquiry as under review by the assigned owner.
- 18Review and Respond to Enquirycreate task
Owner reviews the proposal, responds to the submitter, and records the closure outcome.
- 19Set Status to Respondedupdate record
Marks the enquiry as responded before closing it.
- 20Route on Closure Outcome
Closes the enquiry with the correct final status based on the agreed outcome.
closure_outcome: "Next Step Agreed"→Close Enquiry - Next Step Agreedclosure_outcome: "Declined"→Close Enquiry - DeclinedDefault→Close Enquiry - Next Step Agreed - 21Close Enquiry - Next Step Agreedupdate record
Sets final status when a next step has been agreed with the submitter.
- 22Close Enquiry - Declinedupdate record
Sets final status when the proposal is declined.
- 23Send Closure Confirmation Emailsend email
Notifies the submitter that their enquiry has been closed.
- 24Wait 1 Day Before Feedback Request
Pauses for one day before requesting feedback.
- 25Send Feedback Requestrequest external input
Requests brief feedback from the submitter after closure.
Fields
- Contact Name*
- Organisation*
- Business Email*
- Phone Number (optional)
- Partnership Type*
- Website (if relevant)
- +6 more fields
Forms
Partnership Enquiry
7 fields
Data Views
All Partnership Enquiries
contact_name, organisation, partnership_type, enquiry_category +2 more
Dashboard Widgets
Recommended integrations
Setup the following integrations to extend workflow capability.
Send SMS in the workflow
Twilio
AWS SNS
Send email in the workflow
AWS SES
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Similar Categories
FAQs
Why should we automate partnership enquiry intake instead of handling it manually via email?
Manual email handling makes it easy for enquiries to sit unread or get inconsistent responses, especially when volume grows or multiple people are involved. This workflow captures every enquiry into a structured record, sends immediate confirmation, and routes it to an owner based on classification and priority, which helps reduce the chance of opportunities falling through the cracks. It also creates a consistent record of how each enquiry was assessed and closed.
What is the ROI of using this workflow compared to an ad hoc process?
The main return comes from time saved on manual triage, faster response times to potentially valuable partners, and fewer enquiries lost to inbox overload. Because the template is ready to use, teams avoid the cost and delay of building a custom intake system, and can start measuring response times and closure rates almost immediately. Over time, the classification and priority data also helps identify which enquiry types are worth prioritising.
How long does it take to get this workflow live?
Publishing the template takes minutes inside assess.one — there is no lengthy implementation project or software installation required. Once published, the partnerships team can start receiving and processing enquiries through the live workflow immediately. Customisation of steps, roles, or notifications can be done directly in the platform before or after go-live.
Can we customise how enquiries are classified and prioritised?
Yes. The workflow uses AI-assisted classification and prioritisation with a confidence-based routing step, so low-confidence results are automatically sent for manual review instead of being auto-persisted. Categories, priority levels, and the confidence thresholds that trigger manual review can all be adjusted inside assess.one to match your team's criteria.
Who needs access to this workflow, and how are roles assigned?
Typically, a partnerships or commercial team lead needs visibility into all enquiries, while individual owners need access to enquiries assigned to them. The 'Assign Partnerships/Commercial Owner' step routes each enquiry to the appropriate person, and access permissions, notifications, and approval logic can be configured directly within assess.one to match your team structure.
What happens if the AI classification or priority scoring has low confidence?
The workflow includes dedicated routing steps — 'Route on Classification Confidence' and 'Route on Priority Confidence' — that send low-confidence results to a manual review step rather than persisting them automatically. A team member confirms the category or priority, which is then saved as the confirmed value. This helps balance automation speed with accuracy for enquiries that are harder to classify.
How is enquiry status tracked from submission to closure?
Each enquiry moves through defined statuses — New, Under Review, Responded — that are set automatically as the workflow progresses. The 'Route on Closure Outcome' step determines whether the enquiry closes because a next step was agreed or the proposal was declined, and a closure confirmation is sent either way. This gives teams a clear, auditable view of where every enquiry stands at any point.
Does this workflow support compliance or audit requirements around partnership decisions?
The workflow creates a structured record for each enquiry, including classification, priority, assigned owner, review outcome, and closure reason, which supports internal audit and reporting needs. Because manual review steps are built in for low-confidence AI outputs, there is a documented human decision point rather than a fully automated black-box process. Access and notification settings can be configured in assess.one to align with your organisation's approval requirements.
How does the feedback request step work, and can we change its timing?
After an enquiry is closed, the workflow sends a brief feedback request approximately a day later to gather input on how the process was experienced. The timing, message content, and recipient logic for this step can be adjusted directly within assess.one to fit your team's preferred cadence and tone.
What integrations does this workflow support for notifications?
The workflow sends confirmation emails and, where a mobile number is provided, confirmation SMS messages, both configured within assess.one rather than through separate third-party development. Additional notification channels, such as Slack alerts for new high-priority enquiries, can also be set up directly in the platform to fit existing team communication habits.
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