Workflow Template
Franchise Enquiry Contact Form Workflow
Manages public franchise enquiry contact form submissions end-to-end: captures contact details, sends immediate confirmation (email + SMS if mobile provided), reviews completeness and fit, prioritises qualified enquiries, assigns to a franchise/BD owner, responds with next steps, closes the enquiry when progressed or declined, sends a closure email, and follows up with a feedback request one day later.
Designed for franchise development teams and business development owners handling public enquiry forms, this workflow manages the full lifecycle of a franchise lead from first contact to closure. It automates confirmation messaging, completeness and fit review, AI-assisted prioritisation, owner assignment, and next-steps communication, then closes out the enquiry with a closure email and a feedback request. The result is a consistent, auditable enquiry process that helps teams respond faster and focus attention on the most qualified prospects.
Business Outcomes
- Faster first response to franchise enquiries through automated confirmation email and SMS
- More consistent qualification with structured completeness and fit review before routing
- Reduced manual triage time via AI-assisted prioritisation with manual review fallback
- Clearer ownership through automatic assignment to a franchise/BD owner
- Improved visibility into enquiry outcomes and post-closure feedback
Workflow Steps
Steps
- 1Create Enquiry Recordcreate record
Creates a franchise enquiry record from the submitted contact form.
- 2Set Initial Statusupdate record
Marks the enquiry as New upon receipt.
- 3Send Confirmation Emailsend email
Sends an immediate confirmation email to the submitter.
- 4Check if Mobile Number Provided
Determines whether to send a confirmation SMS.
phone: ""→Send Confirmation SMSDefault→Completeness & Fit Review - 5Send Confirmation SMSsend sms
Sends a confirmation SMS when a mobile number was provided.
- 6Completeness & Fit Reviewcreate task
Franchise/BD team reviews the enquiry for completeness and basic fit.
- 7Persist Review Outcomeupdate record
Saves the completeness and fit review outcome to the record and updates status.
- 8Route on Completeness & Fit
Routes qualified enquiries forward, sends declines for poor fit, and requests more info for incomplete ones.
completeness_fit: "Complete - Good Fit"→Prioritise Qualified Enquirycompleteness_fit: "Complete - Poor Fit"→Set Declined Statuscompleteness_fit: "Incomplete - Needs Follow-up"→Request Additional InformationDefault→Prioritise Qualified Enquiry - 9Request Additional Informationrequest external input
Asks the submitter to provide missing details needed to complete the review.
- 10Prioritise Qualified Enquiryai prioritisation
Uses AI to assess urgency/fit strength to prioritise qualified enquiries for follow-up.
- 11Check AI Prioritisation Confidence
Routes low-confidence prioritisation to human review; otherwise proceeds to assignment.
_ai_priority_prioritise_enquiry_needs_human_review: "true"→Manual Priority ReviewDefault→Assign to Franchise/BD Owner - 12Manual Priority Reviewrequest approval
A team member confirms the priority level when AI confidence is low.
- 13Route Manual Priority Review Outcome
Proceeds to assignment if approved, otherwise declines the enquiry.
approval_status: "approved"→Assign to Franchise/BD Ownerapproval_status: "rejected"→Set Declined StatusDefault→End - 14Assign to Franchise/BD Ownerassign user
Assigns the qualified enquiry to a franchise or business development owner.
- 15Set In Progress Statusupdate record
Marks the enquiry as qualified and in progress with the assigned owner.
- 16Respond With Next Stepscreate task
Owner reaches out to the submitter and records the next steps taken, and decides the final outcome.
- 17Persist Final Outcomeupdate record
Saves the next steps notes and final outcome to the record.
- 18Route on Final Outcome
Closes the enquiry as Progressed or Declined based on the owner's decision.
final_outcome: "Progressed"→Set Progressed Statusfinal_outcome: "Declined"→Set Declined StatusDefault→Set Declined Status - 19Set Progressed Statusupdate record
Marks the enquiry as progressed (closed for this contact-form workflow; handed off outside this process).
- 20Set Declined Statusupdate record
Marks the enquiry as declined and closed.
- 21Send Closure Confirmation Emailsend email
Notifies the submitter that their initial enquiry has been closed.
- 22Wait 1 Day Before Feedback Request
Pauses for one day before requesting feedback on the enquiry experience.
- 23Send Feedback Requestrequest external input
Sends a short feedback request to the submitter about their enquiry experience.
Fields
- Full Name*
- Email Address*
- Phone Number
- Preferred Location or Region*
- Current Occupation or Business Background*
- Short Message*
- +4 more fields
Forms
Franchise Enquiry
6 fields
Data Views
All Franchise Enquiries
full_name, email, phone, preferred_location +3 more
Dashboard Widgets
Recommended integrations
Setup the following integrations to extend workflow capability.
Send SMS in the workflow
Twilio
AWS SNS
Send email in the workflow
AWS SES
Similar Categories
FAQs
Why should we automate franchise enquiry handling instead of managing it manually?
Manual handling of franchise enquiries often leads to delayed responses, inconsistent qualification, and lost leads as volume grows. This workflow standardises confirmation, review, prioritisation, and assignment so every enquiry follows the same structured path. It helps franchise teams respond faster and focus effort on the enquiries most likely to convert.
What is the ROI of using this workflow compared to a spreadsheet or shared inbox?
Spreadsheets and inboxes require someone to manually track status, chase responses, and remember follow-ups, which is time-consuming and error-prone at scale. This workflow automates confirmation messaging, review routing, and closure communications, reducing administrative overhead per enquiry. Teams typically see time savings in triage and fewer enquiries falling through the cracks.
How long does it take to get this workflow live?
The template is ready-to-use and can be published in minutes directly inside assess.one. Once published, your team can start receiving and processing franchise enquiries immediately, with no external installation or lengthy implementation project required.
Can we customise the review criteria or prioritisation logic?
Yes, the completeness and fit review steps, the AI prioritisation confidence checks, and the manual review fallback can all be adjusted directly in assess.one. You can tailor scoring criteria, routing rules, and thresholds to reflect your franchise brand's specific qualification standards.
Who typically needs access to this workflow?
Franchise development or business development team members who review, prioritise, and respond to enquiries need access, along with owners assigned to specific leads. Admin-level users can configure roles, notification settings, and approval logic within assess.one to match your team's structure.
What happens if an enquiry is incomplete or doesn't fit franchise criteria?
The completeness and fit review step routes incomplete enquiries to a request for additional information rather than discarding them. Enquiries that clearly don't fit can be routed toward a declined outcome, while borderline cases can be flagged for manual review before a final decision is made.
How does AI prioritisation work, and can we override it?
The workflow uses AI to assess and prioritise qualified enquiries, then checks its own confidence level. Lower-confidence outcomes are automatically routed to a manual priority review step so a team member can confirm or adjust the result before assignment.
What compliance or approval considerations apply to this workflow?
The workflow persists review outcomes and final outcomes at each key decision point, creating a traceable record of how each enquiry was assessed and handled. This supports internal audit and consistency requirements, and approval logic at review and prioritisation stages can be configured to match your governance needs.
What happens after an enquiry is closed?
Once an enquiry is set to progressed or declined status, the workflow sends a closure email to the enquirer confirming the outcome. One day later, it automatically sends a feedback request, helping the team gather insight into the enquiry experience without manual follow-up.
Do we need developer resources to set up notifications like email and SMS?
No, email and SMS notifications are configured directly inside assess.one without third-party development work. You can adjust message content, triggers, and conditions such as the mobile number check that determines whether an SMS confirmation is sent.
Ready to use this workflow?
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