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Workflow Template

Franchise Enquiry Contact Form Workflow

Manages public franchise enquiry contact form submissions end-to-end: captures contact details, sends immediate confirmation (email + SMS if mobile provided), reviews completeness and fit, prioritises qualified enquiries, assigns to a franchise/BD owner, responds with next steps, closes the enquiry when progressed or declined, sends a closure email, and follows up with a feedback request one day later.

Designed for franchise development teams and business development owners handling public enquiry forms, this workflow manages the full lifecycle of a franchise lead from first contact to closure. It automates confirmation messaging, completeness and fit review, AI-assisted prioritisation, owner assignment, and next-steps communication, then closes out the enquiry with a closure email and a feedback request. The result is a consistent, auditable enquiry process that helps teams respond faster and focus attention on the most qualified prospects.

Business Outcomes

  • Faster first response to franchise enquiries through automated confirmation email and SMS
  • More consistent qualification with structured completeness and fit review before routing
  • Reduced manual triage time via AI-assisted prioritisation with manual review fallback
  • Clearer ownership through automatic assignment to a franchise/BD owner
  • Improved visibility into enquiry outcomes and post-closure feedback

Workflow Steps

Steps

  1. 1
    Create Enquiry Recordcreate record

    Creates a franchise enquiry record from the submitted contact form.

  2. 2
    Set Initial Statusupdate record

    Marks the enquiry as New upon receipt.

  3. 3
    Send Confirmation Emailsend email

    Sends an immediate confirmation email to the submitter.

  4. 4
    Check if Mobile Number Provided

    Determines whether to send a confirmation SMS.

    phone: ""Send Confirmation SMS
    DefaultCompleteness & Fit Review
  5. 5
    Send Confirmation SMSsend sms

    Sends a confirmation SMS when a mobile number was provided.

  6. 6
    Completeness & Fit Reviewcreate task

    Franchise/BD team reviews the enquiry for completeness and basic fit.

  7. 7
    Persist Review Outcomeupdate record

    Saves the completeness and fit review outcome to the record and updates status.

  8. 8
    Route on Completeness & Fit

    Routes qualified enquiries forward, sends declines for poor fit, and requests more info for incomplete ones.

    completeness_fit: "Complete - Good Fit"Prioritise Qualified Enquiry
    completeness_fit: "Complete - Poor Fit"Set Declined Status
    completeness_fit: "Incomplete - Needs Follow-up"Request Additional Information
    DefaultPrioritise Qualified Enquiry
  9. 9
    Request Additional Informationrequest external input

    Asks the submitter to provide missing details needed to complete the review.

  10. 10
    Prioritise Qualified Enquiryai prioritisation

    Uses AI to assess urgency/fit strength to prioritise qualified enquiries for follow-up.

  11. 11
    Check AI Prioritisation Confidence

    Routes low-confidence prioritisation to human review; otherwise proceeds to assignment.

    _ai_priority_prioritise_enquiry_needs_human_review: "true"Manual Priority Review
    DefaultAssign to Franchise/BD Owner
  12. 12
    Manual Priority Reviewrequest approval

    A team member confirms the priority level when AI confidence is low.

  13. 13
    Route Manual Priority Review Outcome

    Proceeds to assignment if approved, otherwise declines the enquiry.

    approval_status: "approved"Assign to Franchise/BD Owner
    approval_status: "rejected"Set Declined Status
    DefaultEnd
  14. 14
    Assign to Franchise/BD Ownerassign user

    Assigns the qualified enquiry to a franchise or business development owner.

  15. 15
    Set In Progress Statusupdate record

    Marks the enquiry as qualified and in progress with the assigned owner.

  16. 16
    Respond With Next Stepscreate task

    Owner reaches out to the submitter and records the next steps taken, and decides the final outcome.

  17. 17
    Persist Final Outcomeupdate record

    Saves the next steps notes and final outcome to the record.

  18. 18
    Route on Final Outcome

    Closes the enquiry as Progressed or Declined based on the owner's decision.

    final_outcome: "Progressed"Set Progressed Status
    final_outcome: "Declined"Set Declined Status
    DefaultSet Declined Status
  19. 19
    Set Progressed Statusupdate record

    Marks the enquiry as progressed (closed for this contact-form workflow; handed off outside this process).

  20. 20
    Set Declined Statusupdate record

    Marks the enquiry as declined and closed.

  21. 21
    Send Closure Confirmation Emailsend email

    Notifies the submitter that their initial enquiry has been closed.

  22. 22
    Wait 1 Day Before Feedback Request

    Pauses for one day before requesting feedback on the enquiry experience.

  23. 23
    Send Feedback Requestrequest external input

    Sends a short feedback request to the submitter about their enquiry experience.

Fields

  • Full Name*
  • Email Address*
  • Phone Number
  • Preferred Location or Region*
  • Current Occupation or Business Background*
  • Short Message*
  • +4 more fields

Forms

Franchise Enquiry

6 fields

Data Views

All Franchise Enquiries

full_name, email, phone, preferred_location +3 more

Dashboard Widgets

Enquiry PipelineEnquiries by StatusEnquiry Summary

Recommended integrations

Setup the following integrations to extend workflow capability.

  • Send SMS in the workflow

    Twilio logoTwilioAWS SNS logoAWS SNS
  • Send email in the workflow

    AWS SES logoAWS SES
franchise enquiry formfranchise inquiry formfranchise contact formfranchise opportunity formbecome a franchisee

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FAQs

Why should we automate franchise enquiry handling instead of managing it manually?

Manual handling of franchise enquiries often leads to delayed responses, inconsistent qualification, and lost leads as volume grows. This workflow standardises confirmation, review, prioritisation, and assignment so every enquiry follows the same structured path. It helps franchise teams respond faster and focus effort on the enquiries most likely to convert.

What is the ROI of using this workflow compared to a spreadsheet or shared inbox?

Spreadsheets and inboxes require someone to manually track status, chase responses, and remember follow-ups, which is time-consuming and error-prone at scale. This workflow automates confirmation messaging, review routing, and closure communications, reducing administrative overhead per enquiry. Teams typically see time savings in triage and fewer enquiries falling through the cracks.

How long does it take to get this workflow live?

The template is ready-to-use and can be published in minutes directly inside assess.one. Once published, your team can start receiving and processing franchise enquiries immediately, with no external installation or lengthy implementation project required.

Can we customise the review criteria or prioritisation logic?

Yes, the completeness and fit review steps, the AI prioritisation confidence checks, and the manual review fallback can all be adjusted directly in assess.one. You can tailor scoring criteria, routing rules, and thresholds to reflect your franchise brand's specific qualification standards.

Who typically needs access to this workflow?

Franchise development or business development team members who review, prioritise, and respond to enquiries need access, along with owners assigned to specific leads. Admin-level users can configure roles, notification settings, and approval logic within assess.one to match your team's structure.

What happens if an enquiry is incomplete or doesn't fit franchise criteria?

The completeness and fit review step routes incomplete enquiries to a request for additional information rather than discarding them. Enquiries that clearly don't fit can be routed toward a declined outcome, while borderline cases can be flagged for manual review before a final decision is made.

How does AI prioritisation work, and can we override it?

The workflow uses AI to assess and prioritise qualified enquiries, then checks its own confidence level. Lower-confidence outcomes are automatically routed to a manual priority review step so a team member can confirm or adjust the result before assignment.

What compliance or approval considerations apply to this workflow?

The workflow persists review outcomes and final outcomes at each key decision point, creating a traceable record of how each enquiry was assessed and handled. This supports internal audit and consistency requirements, and approval logic at review and prioritisation stages can be configured to match your governance needs.

What happens after an enquiry is closed?

Once an enquiry is set to progressed or declined status, the workflow sends a closure email to the enquirer confirming the outcome. One day later, it automatically sends a feedback request, helping the team gather insight into the enquiry experience without manual follow-up.

Do we need developer resources to set up notifications like email and SMS?

No, email and SMS notifications are configured directly inside assess.one without third-party development work. You can adjust message content, triggers, and conditions such as the mobile number check that determines whether an SMS confirmation is sent.

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Franchise Enquiry Contact Form Workflow | assess.one