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Workflow Template

Distributor and Reseller Enquiry Form Workflow

Captures distributor/reseller enquiries from a website form, acknowledges the enquirer by email (and SMS if a mobile is given), uses AI to prioritise the enquiry by territory/products/business type (with human fallback), assigns a channel manager review task with SLA based on priority, and closes the loop with a decision-based email once a response is recorded.

Organisations managing distributor and reseller networks need a consistent, visible way to handle inbound partnership enquiries so none are overlooked and response times stay predictable. This workflow captures enquiries from a public request form, acknowledges the enquirer by email and SMS, uses AI to prioritise each enquiry by territory, product interest, and business type with a manual fallback for unclear cases, and assigns a channel manager a review task with an SLA based on priority. The channel lead, channel manager, and channel team are each involved at defined points, and the enquiry record's status and timeline reflect progress from submission through to closure.

Business Outcomes

  • Helps reduce delays in acknowledging distributor and reseller enquiries
  • Supports faster triage by combining AI-assisted prioritisation with a human fallback for unclear cases
  • Makes SLA-based review timelines (1 day for high priority, 3 days for medium/low) easier to track and enforce
  • Improves visibility into enquiry status and decisions through the record timeline and dashboards
  • Helps streamline handoff to the channel team for next steps without delaying enquiry closure

Workflow Steps

Steps

  1. 1
    Create Enquiry Recordcreate record

    Registers the submitted enquiry as a new record.

  2. 2
    Set Status to Newupdate record

    Sets the enquiry status to New immediately after creation.

  3. 3
    Send Acknowledgement Emailsend email

    Emails the enquirer an acknowledgement with their reference number.

  4. 4
    Check if Mobile Number Provided

    Branches to send an SMS confirmation only if a mobile number was given.

    mobile_number: ""→Send Acknowledgement SMS
    Default→AI Priority Rating
  5. 5
    Send Acknowledgement SMSsend sms

    Texts the enquirer a short confirmation with their reference number.

  6. 6
    AI Priority Ratingai prioritisation

    Uses AI to rate enquiry priority based on territory, products of interest, and business type.

  7. 7
    Route on AI Priority Confidence

    Sends unclear cases to the channel lead for manual priority setting, otherwise proceeds with the AI result.

    _ai_priority_ai_priority_step_needs_human_review: "true"→Channel Lead: Set Priority
    Default→Save AI-Determined Priority
  8. 8
    Channel Lead: Set Prioritycreate task

    Assigns the channel lead a task to manually set the priority when AI confidence is low.

  9. 9
    Save Manually Set Priorityupdate record

    Persists the channel lead's manually chosen priority to the record.

  10. 10
    Save AI-Determined Priorityupdate record

    Persists the AI-determined priority to the record.

  11. 11
    Set Status to Assignedupdate record

    Sets the enquiry status to Assigned now that priority has been determined.

  12. 12
    Route Review Task by Priority

    Routes to a 1-day due review task for High priority or a 3-day due task for Medium/Low priority.

    priority: "High"→Channel Manager: Review High Priority Enquiry
    Default→Channel Manager: Review Enquiry
  13. 13
    Channel Manager: Review High Priority Enquirycreate task

    Assigns the channel manager a task due in 1 day to review and respond to the high priority enquiry.

  14. 14
    Channel Manager: Review Enquirycreate task

    Assigns the channel manager a task due in 3 days to review and respond to the enquiry.

  15. 15
    Save Response and Decisionupdate record

    Persists the channel manager's response notes and decision to the record.

  16. 16
    Route on Decision

    Routes to arrange next steps if progressing, otherwise closes the enquiry directly.

    decision: "Progress"→Channel Team: Arrange Next Steps
    decision: "Decline"→Set Status to Closed
    Default→Set Status to Closed
  17. 17
    Channel Team: Arrange Next Stepscreate task

    Creates a fire-and-forget task for the channel team due in 5 days to arrange next steps, without blocking closure.

  18. 18
    Set Status to Closedupdate record

    Sets the enquiry status to Closed as the process concludes.

  19. 19
    Send Closure Emailsend email

    Emails the enquirer that their enquiry is closed, including the recorded response.

Fields

Show all 13 fields

FormDistributor & Reseller Enquiry

  • Contact Name*· Text
  • Company*· Text
  • Business Email*· Email
  • Mobile Number· Phone
  • Country or Territory*· Text
  • Products of Interest*· Long text
  • Current Business Type*· Choice
  • Short Message*· Long text

TaskChannel Lead: Set Priority

  • Set Priority*· Choice

TaskChannel Manager: Review High Priority Enquiry

  • Response Notes*· Long text
  • Decision*· Choice

Other fields

  • Enquiry Status· Choice
  • Priority· Choice
  • Contact Name*
  • Company*
  • Business Email*
  • Mobile Number
  • Country or Territory*
  • Products of Interest*

Forms

Distributor & Reseller Enquiry

8 fields

Data Views

Distributor & Reseller Enquiries

contact_name, company, territory, priority +1 more

Dashboard Widgets

Enquiries by Status

Recommended integrations

Setup the following integrations to extend workflow capability.

  • Send SMS in the workflow

    Twilio logoTwilioAWS SNS logoAWS SNS
  • Send email in the workflow

    AWS SES logoAWS SES
distributor enquiry formreseller enquiry formdealer enquiry formchannel partner formdistribution partnership

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FAQs

What does this workflow record for each enquiry?

Each enquiry becomes a record with a reference number, a status (New, Assigned, Closed), and a timeline of what happened. The record captures the priority determined either by AI or by the channel lead, the channel manager's response notes and decision, and the closure email content. Table views and dashboards let a workspace see all enquiry records grouped by status.

Who is involved in reviewing and responding to an enquiry?

The channel lead is assigned a task to manually set priority when the AI's confidence is low. The channel manager is then assigned a review task, either a 1-day task for high-priority enquiries or a 3-day task for medium/low priority, and records response notes and a decision. If the decision is to progress, the channel team is separately assigned a task to arrange next steps.

How is enquiry priority determined?

AI rates each enquiry's priority based on the submitted territory, products of interest, and business type. When the AI flags the case as needing human review, the channel lead is assigned a task to manually set the priority instead, and that value is saved to the record. Otherwise, the AI-determined priority is saved directly to the record.

What happens after the channel manager records a decision?

The recorded decision routes the enquiry down one of two paths. If the decision is Progress, a task is created for the channel team to arrange next steps within 5 days, and this task does not block the enquiry from closing. If the decision is Decline or any other outcome, the enquiry proceeds directly to closure with a closure email sent to the enquirer.

How do we change this workflow?

A workflow can be changed by describing the desired change in plain English or by editing its steps directly in the workflow editor. Earlier versions of the workflow are kept, so a workspace can review how the process has evolved over time. This makes it straightforward to adjust SLA durations, task assignments, or form fields as business needs change.

Does the enquirer need an account to submit or track their enquiry?

No account is required. Enquirers submit through a public request form and receive updates via email, and SMS if a mobile number is provided, using the reference number generated when their record is created. The closure email later communicates the recorded response and decision back to them.

What is captured on the channel manager's review task versus the record?

Because the workflow waits for the channel manager's review task, the Response Notes and Decision entered on that task are saved directly to the enquiry record. This differs from the channel team's next-steps task, which the workflow does not wait for, so its Next Steps Notes remain with that task and are visible in the record's task list rather than saved as record fields.

Can the SLA timings for review tasks be adjusted?

Yes, the due dates for the channel manager's review tasks, currently 1 day for high priority and 3 days for medium/low priority, are defined steps in the workflow and can be edited in the workflow editor or updated by describing the change in plain English. Any adjustment applies going forward while prior versions of the workflow remain on record.

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Distributor and Reseller Enquiry Form Workflow | assess.one