assess.one – AI-powered business operations platform

Workflow Template

Distributor and Reseller Enquiry Form Workflow

Public-facing distributor/reseller enquiry form that captures contact and interest details, confirms receipt (email always, SMS if mobile provided), triages and prioritises the enquiry with AI, assigns it to a channel/sales owner for geographic and commercial fit review and next-steps response, closes the enquiry once a decision/handoff is made, sends a closure confirmation email, and follows up with a short feedback request one day after closure.</description> <parameter name="requiredIntegrations">["postmark", "twilio"]

Organisations managing distributor and reseller networks require a defensible, consistent process for handling inbound partnership enquiries, particularly where commercial fit, geographic exclusivity, and channel strategy carry compliance and governance implications. This workflow governs the full enquiry lifecycle for sales, channel management, and customer communications teams — from public form capture and automated confirmation through AI-assisted prioritisation, manual review escalation, owner assignment, fit determination, and closure with feedback capture. Every decision point, notification, and status change is recorded, supporting consistent handling and clear accountability across the channel organisation.

Business Outcomes

  • Reduces response-time variability across distributor and reseller enquiries
  • Improves consistency of fit assessment through structured AI triage and manual review checkpoints
  • Supports faster assignment of enquiries to the correct channel or sales owner
  • Strengthens auditability of enquiry decisions and closure outcomes
  • Helps increase completion rates for post-closure feedback collection

Workflow Steps

Steps

  1. 1
    Create Enquiry Recordcreate record

    Registers the submitted enquiry as a record.

  2. 2
    Set Status to Newupdate record

    Marks the enquiry as new on intake.

  3. 3
    Send Confirmation Emailsend email

    Sends an immediate confirmation email to the submitter.

  4. 4
    Check If Mobile Number Provided

    Determines whether to send an SMS confirmation.

    phone_number: ""Send Confirmation SMS
    DefaultAI Prioritisation of Enquiry
  5. 5
    Send Confirmation SMSsend sms

    Sends a confirmation text when a mobile number was provided.

  6. 6
    AI Prioritisation of Enquiryai prioritisation

    Assesses urgency/commercial priority based on country, business type, and products of interest.

  7. 7
    Route Priority / Human Review Check

    Sends low-confidence AI results to manual review before assignment.

    _ai_priority_prioritise_enquiry_needs_human_review: "true"Manual Priority Review
    DefaultSet Status to Under Review
  8. 8
    Manual Priority Reviewrequest approval

    Channel manager manually confirms priority when AI confidence is low.

  9. 9
    Route Manual Review Outcome

    Routes based on manual review approval status.

    approval_status: "approved"Set Status to Under Review
    approval_status: "rejected"Close Enquiry - Not a Fit
    DefaultEnd
  10. 10
    Set Status to Under Reviewupdate record

    Marks the enquiry as under review as fit assessment begins.

  11. 11
    Assign Channel/Sales Ownerassign user

    Assigns the enquiry to a channel or sales owner for fit review and response.

  12. 12
    Review Fit, Respond & Record Decisioncreate task

    Owner reviews geographic and commercial fit, responds with next steps, and records the outcome.

  13. 13
    Persist Fit Outcome to Recordupdate record

    Writes the owner's decision and notes onto the enquiry record.

  14. 14
    Route on Fit Outcome

    Closes the enquiry differently depending on the decision/handoff made.

    fit_outcome: "Proceed as Distributor Lead"Close Enquiry - Handed Off
    fit_outcome: "Refer to Partner"Close Enquiry - Handed Off
    fit_outcome: "Not a Fit"Close Enquiry - Not a Fit
    DefaultEnd
  15. 15
    Close Enquiry - Handed Offupdate record

    Marks the enquiry closed after a decision/handoff has been made.

  16. 16
    Send Closure Confirmation Emailsend email

    Notifies the submitter that their enquiry has been closed following next steps.

  17. 17
    Wait 1 Day Before Feedback Request

    Pauses for one day after closure before requesting feedback.

  18. 18
    Send Feedback Requestrequest external input

    Requests brief feedback on the enquiry experience.

  19. 19
    Close Enquiry - Not a Fitupdate record

    Marks the enquiry closed when it is determined not to be a commercial or geographic fit.

  20. 20
    Send Closure Email (Not a Fit)send email

    Notifies the submitter that their enquiry has been closed.

Fields

  • Contact Name*
  • Company*
  • Business Email*
  • Phone Number (optional)
  • Country or Territory*
  • Products of Interest*
  • +5 more fields

Forms

Distributor & Reseller Enquiry

8 fields

Data Views

All Distributor & Reseller Enquiries

contact_name, company_name, business_email, country_territory +3 more

Dashboard Widgets

Enquiry PipelineEnquiry SummaryEnquiries by Business Type

Recommended integrations

Setup the following integrations to extend workflow capability.

  • Send SMS in the workflow

    Twilio logoTwilioAWS SNS logoAWS SNS
  • Send email in the workflow

    AWS SES logoAWS SES
distributor enquiry formreseller enquiry formdealer enquiry formchannel partner formdistribution partnership

Similar Workflows

Similar Categories

FAQs

How is this workflow audited?

Every step — from enquiry creation through AI prioritisation, manual review, owner assignment, fit decision, and closure — is logged with timestamps and status changes inside assess.one. This creates a traceable record of who reviewed each enquiry, what decision was recorded, and when communications were sent, supporting internal governance reviews and compliance reporting.

Who has access to enquiry records and decision data?

Access is configured within assess.one using role-based permissions, so only assigned channel or sales owners, reviewers, and administrators can view or act on enquiry records. Permissions can be scoped by team, region, or role to reflect your organisation's channel management structure.

How does this integrate with email and SMS notifications?

Confirmation, closure, and feedback communications are sent via Postmark for email and Twilio for SMS, both configured directly inside assess.one. No separate development work or external integration project is required — connections are set up through the platform's integration settings.

Can the AI prioritisation logic be customised?

Yes, the criteria used for AI prioritisation, along with the thresholds that trigger manual review, can be adjusted directly within the workflow builder. Teams can tailor prioritisation to reflect commercial priorities, geographic focus, or partner tiering without needing developer involvement.

What happens at the manual review checkpoint?

When an enquiry does not meet automated prioritisation confidence thresholds, it is routed to a manual review step where a designated reviewer assesses priority and determines next steps. The outcome of this review then routes the enquiry either to owner assignment or an alternative path, with the decision recorded against the enquiry.

How is the fit review decision handled and recorded?

The assigned channel or sales owner reviews geographic and commercial fit and records a decision directly in the workflow. This outcome is persisted to the enquiry record and used to route the process automatically to either a handed-off closure or a not-a-fit closure.

Who needs access to this workflow within our organisation?

Typically, sales operations or channel management administrators configure and maintain the workflow, while channel/sales owners and designated reviewers need access to act on assigned enquiries. Access can be extended or restricted as needed through assess.one's role settings.

How long does implementation take?

The template is ready to use and can be published in minutes, with no lengthy implementation project required. Once published, your team can begin receiving and processing live distributor and reseller enquiries immediately.

What compliance considerations apply to closure and feedback steps?

Closure confirmations are sent automatically to maintain a consistent communication record for both handed-off and not-a-fit outcomes, supporting audit and compliance needs. The one-day-delayed feedback request is designed to capture partner sentiment without requiring manual follow-up tracking by the sales or channel team.

Can notification templates and timing be adjusted?

Yes, email and SMS content, along with the delay before the feedback request is sent, can be edited directly within the workflow configuration. This allows teams to align messaging tone and timing with brand and partner communication standards without external development work.

Ready to use this workflow?

Create a free account and customise this workflow for your business.

Distributor & Reseller Enquiry Intake Workflow | assess.one