Workflow Template
Distributor and Reseller Enquiry Form Workflow
Public-facing distributor/reseller enquiry form that captures contact and interest details, confirms receipt (email always, SMS if mobile provided), triages and prioritises the enquiry with AI, assigns it to a channel/sales owner for geographic and commercial fit review and next-steps response, closes the enquiry once a decision/handoff is made, sends a closure confirmation email, and follows up with a short feedback request one day after closure.</description> <parameter name="requiredIntegrations">["postmark", "twilio"]
Organisations managing distributor and reseller networks require a defensible, consistent process for handling inbound partnership enquiries, particularly where commercial fit, geographic exclusivity, and channel strategy carry compliance and governance implications. This workflow governs the full enquiry lifecycle for sales, channel management, and customer communications teams — from public form capture and automated confirmation through AI-assisted prioritisation, manual review escalation, owner assignment, fit determination, and closure with feedback capture. Every decision point, notification, and status change is recorded, supporting consistent handling and clear accountability across the channel organisation.
Business Outcomes
- Reduces response-time variability across distributor and reseller enquiries
- Improves consistency of fit assessment through structured AI triage and manual review checkpoints
- Supports faster assignment of enquiries to the correct channel or sales owner
- Strengthens auditability of enquiry decisions and closure outcomes
- Helps increase completion rates for post-closure feedback collection
Workflow Steps
Steps
- 1Create Enquiry Recordcreate record
Registers the submitted enquiry as a record.
- 2Set Status to Newupdate record
Marks the enquiry as new on intake.
- 3Send Confirmation Emailsend email
Sends an immediate confirmation email to the submitter.
- 4Check If Mobile Number Provided
Determines whether to send an SMS confirmation.
phone_number: ""→Send Confirmation SMSDefault→AI Prioritisation of Enquiry - 5Send Confirmation SMSsend sms
Sends a confirmation text when a mobile number was provided.
- 6AI Prioritisation of Enquiryai prioritisation
Assesses urgency/commercial priority based on country, business type, and products of interest.
- 7Route Priority / Human Review Check
Sends low-confidence AI results to manual review before assignment.
_ai_priority_prioritise_enquiry_needs_human_review: "true"→Manual Priority ReviewDefault→Set Status to Under Review - 8Manual Priority Reviewrequest approval
Channel manager manually confirms priority when AI confidence is low.
- 9Route Manual Review Outcome
Routes based on manual review approval status.
approval_status: "approved"→Set Status to Under Reviewapproval_status: "rejected"→Close Enquiry - Not a FitDefault→End - 10Set Status to Under Reviewupdate record
Marks the enquiry as under review as fit assessment begins.
- 11Assign Channel/Sales Ownerassign user
Assigns the enquiry to a channel or sales owner for fit review and response.
- 12Review Fit, Respond & Record Decisioncreate task
Owner reviews geographic and commercial fit, responds with next steps, and records the outcome.
- 13Persist Fit Outcome to Recordupdate record
Writes the owner's decision and notes onto the enquiry record.
- 14Route on Fit Outcome
Closes the enquiry differently depending on the decision/handoff made.
fit_outcome: "Proceed as Distributor Lead"→Close Enquiry - Handed Offfit_outcome: "Refer to Partner"→Close Enquiry - Handed Offfit_outcome: "Not a Fit"→Close Enquiry - Not a FitDefault→End - 15Close Enquiry - Handed Offupdate record
Marks the enquiry closed after a decision/handoff has been made.
- 16Send Closure Confirmation Emailsend email
Notifies the submitter that their enquiry has been closed following next steps.
- 17Wait 1 Day Before Feedback Request
Pauses for one day after closure before requesting feedback.
- 18Send Feedback Requestrequest external input
Requests brief feedback on the enquiry experience.
- 19Close Enquiry - Not a Fitupdate record
Marks the enquiry closed when it is determined not to be a commercial or geographic fit.
- 20Send Closure Email (Not a Fit)send email
Notifies the submitter that their enquiry has been closed.
Fields
- Contact Name*
- Company*
- Business Email*
- Phone Number (optional)
- Country or Territory*
- Products of Interest*
- +5 more fields
Forms
Distributor & Reseller Enquiry
8 fields
Data Views
All Distributor & Reseller Enquiries
contact_name, company_name, business_email, country_territory +3 more
Dashboard Widgets
Recommended integrations
Setup the following integrations to extend workflow capability.
Send SMS in the workflow
Twilio
AWS SNS
Send email in the workflow
AWS SES
Similar Categories
FAQs
How is this workflow audited?
Every step — from enquiry creation through AI prioritisation, manual review, owner assignment, fit decision, and closure — is logged with timestamps and status changes inside assess.one. This creates a traceable record of who reviewed each enquiry, what decision was recorded, and when communications were sent, supporting internal governance reviews and compliance reporting.
Who has access to enquiry records and decision data?
Access is configured within assess.one using role-based permissions, so only assigned channel or sales owners, reviewers, and administrators can view or act on enquiry records. Permissions can be scoped by team, region, or role to reflect your organisation's channel management structure.
How does this integrate with email and SMS notifications?
Confirmation, closure, and feedback communications are sent via Postmark for email and Twilio for SMS, both configured directly inside assess.one. No separate development work or external integration project is required — connections are set up through the platform's integration settings.
Can the AI prioritisation logic be customised?
Yes, the criteria used for AI prioritisation, along with the thresholds that trigger manual review, can be adjusted directly within the workflow builder. Teams can tailor prioritisation to reflect commercial priorities, geographic focus, or partner tiering without needing developer involvement.
What happens at the manual review checkpoint?
When an enquiry does not meet automated prioritisation confidence thresholds, it is routed to a manual review step where a designated reviewer assesses priority and determines next steps. The outcome of this review then routes the enquiry either to owner assignment or an alternative path, with the decision recorded against the enquiry.
How is the fit review decision handled and recorded?
The assigned channel or sales owner reviews geographic and commercial fit and records a decision directly in the workflow. This outcome is persisted to the enquiry record and used to route the process automatically to either a handed-off closure or a not-a-fit closure.
Who needs access to this workflow within our organisation?
Typically, sales operations or channel management administrators configure and maintain the workflow, while channel/sales owners and designated reviewers need access to act on assigned enquiries. Access can be extended or restricted as needed through assess.one's role settings.
How long does implementation take?
The template is ready to use and can be published in minutes, with no lengthy implementation project required. Once published, your team can begin receiving and processing live distributor and reseller enquiries immediately.
What compliance considerations apply to closure and feedback steps?
Closure confirmations are sent automatically to maintain a consistent communication record for both handed-off and not-a-fit outcomes, supporting audit and compliance needs. The one-day-delayed feedback request is designed to capture partner sentiment without requiring manual follow-up tracking by the sales or channel team.
Can notification templates and timing be adjusted?
Yes, email and SMS content, along with the delay before the feedback request is sent, can be edited directly within the workflow configuration. This allows teams to align messaging tone and timing with brand and partner communication standards without external development work.
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