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Workflow Template

Customer Renewal Workflow

Manages customer contract renewals ahead of expiry. The account owner submits renewal details, reviews account health/risk, engages the customer, and prepares a renewal quote. Non-standard commercial terms are routed for approval. The customer's decision (renew, negotiate, or churn) drives contract updates, renegotiation, or handoff to offboarding.

As commercial contracts approach expiry, organisations require a governed, repeatable process to manage renewal risk, protect revenue, and ensure commercial terms remain within approved policy. The Customer Renewal Management Workflow provides account owners, revenue operations, and approval stakeholders with a structured, auditable process spanning renewal record creation, account health review, quote preparation, non-standard terms approval, and customer decision handling. It ensures that exceptions to standard commercial terms are escalated appropriately and that renewal, negotiation, or churn outcomes trigger the correct downstream contract or offboarding actions.

Business Outcomes

  • Reduced renewal leakage through structured, time-bound renewal tracking
  • Faster quote turnaround via standardised preparation and approval routing
  • Full audit trail of commercial approvals for non-standard terms
  • Improved forecast accuracy through consistent status tracking of at-risk accounts
  • Reduced manual handoff errors between renewal, negotiation, and offboarding stages

Workflow Steps

Steps

  1. 1
    Create Renewal Recordcreate record

    Registers the renewal case with customer, date, health, and proposed terms.

  2. 2
    Set Status to Openupdate record

    Marks the renewal as open on creation.

  3. 3
    Set Renewal Due Dateset due date

    Sets the record's due date for renewal SLA tracking.

  4. 4
    Review Risks and Engage Customercreate task

    Owner reviews account health/risk and engages the customer ahead of renewal.

  5. 5
    Mark Under Reviewupdate record

    Updates status to reflect the risk review is in progress.

  6. 6
    Prepare Renewal Quotecreate task

    Owner prepares the renewal quote based on account health and proposed terms.

  7. 7
    Mark Quote Preparedupdate record

    Persists the quote details on the record.

  8. 8
    Route Non-Standard Terms for Approval

    Non-standard commercial terms require manager approval before presenting to the customer.

    is_non_standard_terms: "true"Mark Pending Approval
    DefaultNotify Owner Quote is Ready
  9. 9
    Mark Pending Approvalupdate record

    Updates status while the non-standard terms are under approval review.

  10. 10
    Approve Non-Standard Termsrequest approval

    Manager reviews and approves or rejects the proposed non-standard commercial terms.

  11. 11
    Route on Approval Outcome

    Routes forward if terms are approved, or back to revise the quote if rejected.

    approval_status: "approved"Notify Owner Quote is Ready
    approval_status: "rejected"Restart Quote Preparation
    DefaultEnd
  12. 12
    Restart Quote Preparationrestart from step

    Rejected terms are sent back to the owner to revise the quote.

  13. 13
    Notify Owner Quote is Readysend email

    Notifies the account owner that the approved quote is ready to present to the customer.

  14. 14
    Mark Awaiting Customer Decisionupdate record

    Updates status while awaiting the customer's renewal decision.

  15. 15
    Record Customer Decisioncreate task

    Owner records the customer's decision after presenting the renewal quote: renew, negotiate, or churn.

  16. 16
    Persist Customer Decisionupdate record

    Writes the recorded decision and related details to the renewal record.

  17. 17
    Route on Customer Decision

    Branches based on whether the customer renews, wants to negotiate, or churns.

    customer_decision: "Renew"Update Contract
    customer_decision: "Negotiate"Mark Negotiating
    customer_decision: "Churn"Mark Churned
    DefaultEnd
  18. 18
    Mark Negotiatingupdate record

    Updates status to negotiating and sends the owner back to revise the quote.

  19. 19
    Restart Quote Preparation for Negotiationrestart from step

    Restarts quote preparation so the owner can prepare revised terms for negotiation.

  20. 20
    Update Contractupdate record

    Updates the contract with the final renewed terms and new end date.

  21. 21
    Notify Owner of Renewalsend email

    Notifies the owner that the customer has renewed and the contract is updated.

  22. 22
    Mark Churnedupdate record

    Updates status to churned with the recorded reason.

  23. 23
    Hand Off to Offboardingcreate task

    Creates a task to hand off the churned customer to the offboarding team.

  24. 24
    Confirm Offboarding Handoffupdate record

    Confirms the churned renewal has been handed off to offboarding, leaving the record in a final status.

Fields

  • Customer Name*
  • Account Owner Email*
  • Renewal Date*
  • Account Health*
  • Proposed Commercial Terms*
  • Current ARR
  • +9 more fields

Forms

Renewal Intake

6 fields

Data Views

All Renewals

customer_name, renewal_date, account_health, renewal_status +2 more

Dashboard Widgets

Renewal PipelineRenewals by StatusRenewal Summary

Recommended integrations

Setup the following integrations to extend workflow capability.

  • Send email in the workflow

    AWS SES logoAWS SES
customer renewalcontract renewalsubscription renewalaccount renewalcustomer success

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FAQs

How is this workflow audited for compliance purposes?

Every status change, approval decision, and customer decision recorded within the workflow is timestamped and retained within assess.one, providing a complete audit trail from renewal creation through to contract update or offboarding handoff. This history is accessible to compliance and revenue operations teams without requiring separate reporting tools. Approval decisions on non-standard terms are permanently linked to the renewal record, supporting internal and external audit requirements.

Who has access to renewal records and approval steps?

Access is configured within assess.one based on role, typically restricting quote preparation and customer engagement to account owners while limiting approval of non-standard terms to designated commercial approvers. Administrators can define and adjust these permissions directly in the platform as organisational structures evolve. This ensures segregation of duties between those negotiating terms and those approving exceptions.

How does this integrate with existing CRM and communication tools?

Notifications such as alerting the account owner when a quote is ready or an approval decision has been made are configured directly within assess.one, including integrations with email and Slack. These integrations are set up through platform configuration rather than external development work. This keeps stakeholders informed in their existing communication channels without requiring manual follow-up.

Can the approval routing for non-standard terms be customised?

Yes, approval logic, thresholds, and approver roles for non-standard commercial terms can be adjusted directly within assess.one to reflect internal governance policy. Organisations can define what constitutes non-standard terms and route those cases accordingly, while standard renewals proceed without additional approval friction. Changes to this logic take effect immediately upon republishing the template.

What happens if non-standard terms are rejected during approval?

If non-standard terms are not approved, the workflow routes the renewal back to quote preparation, allowing the account owner to revise the commercial proposal within approved parameters. This ensures no renewal proceeds with terms outside policy without documented sign-off. The rejection and resubmission are both retained in the audit history.

How does the workflow handle the customer's renewal decision?

The customer's decision — renew, negotiate, or churn — is recorded directly within the workflow and drives automatic routing to the appropriate next stage. A decision to renew progresses to contract update, negotiation reopens quote preparation, and churn triggers handoff to the offboarding process. This decision point ensures consistent handling regardless of which account owner manages the renewal.

How long does it take to implement this workflow?

This workflow is a ready-to-use template that can be published and live within minutes, with no software installation or lengthy implementation project required. Once published, account owners and approvers can begin managing live renewals immediately. Any customisation to steps, roles, or approval logic can be made directly within assess.one before or after go-live.

Who needs access to this workflow within the organisation?

Typical participants include account owners managing the renewal relationship, commercial or finance approvers reviewing non-standard terms, and revenue operations staff monitoring renewal pipeline status. Access for each role is defined within assess.one and can be scoped to specific accounts, teams, or regions as required.

What compliance considerations apply to renewal quoting and approvals?

The workflow enforces that any commercial terms falling outside standard policy are routed for explicit approval before a quote is finalised and shared with the customer. This creates a documented decision point that supports internal governance policies around discounting, contract length, and pricing exceptions. All approvals are retained against the renewal record for future review.

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Customer Renewal Management Workflow | assess.one