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Workflow Template

Wholesale Enquiry Contact Form Workflow

Public wholesale enquiry contact form and lightweight intake workflow. Captures contact and enquiry details, creates a record, sends immediate confirmations (email always, SMS if a mobile number is given), automatically prioritises and categorises the enquiry, assigns it to a sales owner, has the owner respond with next steps and close the enquiry, sends a closure confirmation email, and follows up with a short feedback request one day later.

A wholesale enquiry lands in a shared inbox, sits unanswered for two days, and the buyer moves on to a competitor before anyone even opens the email. The Wholesale Enquiry Contact Form Intake Workflow captures every enquiry the moment it's submitted, sends instant email and SMS confirmations, and automatically prioritises, categorises, and routes the lead to a sales owner. Teams using this workflow can respond faster, track every enquiry to closure, and collect feedback without manual chasing.

Business Outcomes

  • Helps reduce first-response time on wholesale enquiries from days to minutes
  • Supports more consistent lead prioritisation and categorisation across the sales team
  • Reduces manual handoffs by automatically assigning enquiries to sales owners
  • Improves visibility into enquiry status from intake through closure
  • Makes it easier to gather post-close feedback to inform service improvements

Workflow Steps

Steps

  1. 1
    Create Enquiry Recordcreate record

    Creates the wholesale enquiry record from the submitted contact form.

  2. 2
    Set Status to Newupdate record

    Marks the enquiry as newly received.

  3. 3
    Send Confirmation Emailsend email

    Sends an immediate confirmation email to the submitter.

  4. 4
    Check Mobile Number Provided

    Determines whether a phone number was provided to send a confirmation SMS.

    phone_number: ""Send Confirmation SMS
    DefaultPrioritise and Qualify Enquiry
  5. 5
    Send Confirmation SMSsend sms

    Sends a confirmation SMS to the submitter's mobile number.

  6. 6
    Prioritise and Qualify Enquiryai prioritisation

    Automatically assesses priority and basic category for the enquiry before assignment. No human review.

  7. 7
    Classify Enquiry Categoryai classification

    Assigns a basic category to the enquiry (e.g. product line or enquiry type) before assignment.

  8. 8
    Persist Priority and Categoryupdate record

    Writes the computed priority and category onto the enquiry record and marks it Qualified.

  9. 9
    Assign Sales Ownerassign user

    Assigns the enquiry to the appropriate sales owner for handling.

  10. 10
    Mark Status Assignedupdate record

    Updates the enquiry status to Assigned now that a sales owner is set.

  11. 11
    Respond With Next Stepscreate task

    Sales owner reviews the enquiry and records next steps before closing it out.

  12. 12
    Send Next Steps Emailsend email

    Emails the submitter with the next steps recorded by the sales owner.

  13. 13
    Close Enquiryupdate record

    Marks the enquiry as closed now that it has been handled.

  14. 14
    Send Closure Confirmation Emailsend email

    Sends a closure confirmation email to the submitter.

  15. 15
    Wait 1 Day Before Feedback Request

    Waits one day after closure before requesting feedback.

  16. 16
    Send Feedback Requestrequest external input

    Sends a short feedback request to the submitter about how their enquiry was handled.

Fields

  • Contact Name*
  • Company*
  • Business Email*
  • Phone Number (optional)
  • Products of Interest*
  • Approximate Order Size / Volume
  • +5 more fields

Forms

Wholesale Enquiry

7 fields

Data Views

Wholesale Enquiries

contact_name, company_name, business_email, enquiry_priority +2 more

Dashboard Widgets

Enquiry PipelineEnquiry OverviewEnquiries by Category

Recommended integrations

Setup the following integrations to extend workflow capability.

  • Send SMS in the workflow

    Twilio logoTwilioAWS SNS logoAWS SNS
  • Send email in the workflow

    AWS SES logoAWS SES
wholesale enquiry formwholesale inquiry formwholesale contact formbulk order enquirywholesale customer form

Similar Workflows

Similar Categories

FAQs

What happens if a mobile number isn't provided on the form?

The workflow checks for a mobile number at the Check Mobile Number Provided step. If none is given, the SMS confirmation is skipped automatically and only the confirmation email is sent, so the process continues without errors or manual intervention.

Can this handle a high volume of enquiries coming in at once?

Yes, each submission creates its own independent enquiry record, so multiple enquiries can be captured, prioritised, and routed simultaneously. Sales owner assignment logic runs per record, which helps distribute volume across the team rather than bottlenecking at one inbox.

What if an enquiry doesn't fit a clear priority or category?

The Prioritise and Qualify Enquiry and Classify Enquiry Category steps use rules you configure inside assess.one, and these can include a default or 'needs review' category for edge cases. A sales owner can still review and adjust the persisted priority and category before responding.

How do we customise which sales owner gets assigned?

Assignment logic in the Assign Sales Owner step is configured directly in assess.one, based on criteria like enquiry category, priority, or round-robin distribution. You can update these rules at any time without rebuilding the workflow.

Who needs access to this workflow?

Sales owners need access to respond to assigned enquiries and mark them closed, while sales managers typically need visibility to monitor status and reassign enquiries if needed. Access and permissions are set within assess.one, so you control exactly who can view or act on each record.

What happens at the enquiry closure step?

Once the sales owner marks the enquiry as closed after sending next steps, the workflow automatically sends a closure confirmation email to the contact. This removes the manual step of drafting a follow-up and helps keep the enquiry record's status accurate.

Can the 1-day feedback follow-up be adjusted or removed?

Yes, the Wait 1 Day Before Feedback Request step's timing is configurable inside assess.one, so you can shorten, lengthen, or disable the delay entirely. The feedback request content and channel can also be customised to match your team's tone and process.

How long does implementation take?

This template publishes in minutes since it's ready to use out of the box inside assess.one. Once published, your team can start capturing and processing wholesale enquiries immediately, with no separate implementation project or software installation required.

What if the assigned sales owner doesn't respond in time?

Because the workflow tracks status at each stage, including Mark Status Assigned, managers can monitor which enquiries are stalled and reassign them as needed. Notification and escalation logic can also be added or adjusted directly within assess.one to fit your team's response expectations.

Is this workflow suitable for compliance-sensitive wholesale processes?

The workflow's structured record-keeping, from intake through closure and feedback, supports auditability by capturing status changes and communications at each step. Approval logic, required fields, or additional review steps can be added inside assess.one to align with your organisation's compliance requirements.

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Wholesale Enquiry Intake Workflow | assess.one