Workflow Template
Wholesale Enquiry Contact Form Workflow
Captures wholesale enquiries from a website contact form, acknowledges receipt by email/SMS, uses AI to prioritise the enquiry (with human fallback), assigns a sales owner to qualify and respond, triggers a quote task when qualified, closes the enquiry with a response, and follows up with a feedback survey.
Wholesale enquiries submitted through a website contact form often sit in a shared inbox for days, with no one sure who owns the follow-up or how urgent a big order request really is. This workflow captures every enquiry as a tracked record, acknowledges the customer straight away, uses AI to prioritise it (with a sales lead reviewing anything the AI is unsure about), and assigns a sales owner to qualify and respond against a due date set by priority. The result is a team that responds faster to high-value enquiries, keeps a clear record of what was said and decided, and automatically follows up for feedback once the enquiry is closed.
Business Outcomes
- Faster first response to wholesale enquiries through automatic acknowledgement and priority-based due dates
- Clearer ownership of each enquiry with sales owner tasks and a visible status on every record
- Reduced risk of high-value enquiries stalling, by giving them shorter qualification windows
- More consistent prioritisation by combining AI assessment with sales lead review for low-confidence cases
- Better visibility into customer sentiment through automatic post-closure feedback surveys
Workflow Steps
Steps
- 1Create Enquiry Recordcreate record
Registers the submitted wholesale enquiry as a record.
- 2Set Status to Newupdate record
Marks the enquiry status as New.
- 3Send Acknowledgement Emailsend email
Emails the enquirer an acknowledgement with their reference number.
- 4Check Mobile Number Provided
Determines whether to send an SMS confirmation based on whether a mobile number was given.
mobile_number: ""→Send SMS ConfirmationDefault→AI Priority Assessment - 5Send SMS Confirmationsend sms
Texts a short confirmation with the reference number to the provided mobile number.
- 6AI Priority Assessmentai prioritisation
Uses AI to rate the enquiry's priority based on products of interest and order volume.
- 7Route on AI Priority Confidence
Sends low-confidence assessments to the sales lead for manual priority setting; otherwise proceeds automatically.
_ai_priority_prioritise_enquiry_needs_human_review: "true"→Sales Lead: Set PriorityDefault→Save AI Priority - 8Sales Lead: Set Prioritycreate task
Sales lead reviews the enquiry and sets the priority manually when AI is unsure.
- 9Save Manually Set Priorityupdate record
Persists the sales lead's manually chosen priority to the record.
- 10Save AI Priorityupdate record
Persists the AI-determined priority to the record.
- 11Set Status to Assignedupdate record
Marks the enquiry status as Assigned before routing to the sales owner.
- 12Route Qualification Task Due Date by Priority
High priority enquiries get a 1-day qualification task; all others get 3 days.
priority: "High"→Sales Owner: Qualify & Respond (High Priority)Default→Sales Owner: Qualify & Respond (Standard) - 13Sales Owner: Qualify & Respond (High Priority)create task
High priority task for the sales owner to qualify and respond to the enquiry within 1 day.
- 14Save Response & Qualificationupdate record
Persists the sales owner's response and qualification decision to the record.
- 15Sales Owner: Qualify & Respond (Standard)create task
Standard priority task for the sales owner to qualify and respond to the enquiry within 3 days.
- 16Save Response & Qualificationupdate record
Persists the sales owner's response and qualification decision to the record.
- 17Route on Qualification Outcome
Creates a quote preparation task if the enquiry was qualified, otherwise proceeds directly to closure.
qualification: "Qualified"→Sales Team: Prepare Wholesale QuoteDefault→Set Status to Closed - 18Sales Team: Prepare Wholesale Quotecreate task
Fire-and-forget task for the sales team to prepare a wholesale quote within 2 days.
- 19Set Status to Closedupdate record
Marks the enquiry status as Closed.
- 20Send Closure Emailsend email
Emails the enquirer that their enquiry is closed, including the sales response.
- 21Wait 1 Day Before Feedback Request
Pauses for one day before requesting feedback.
- 22Request Feedbackrequest external input
Sends a short feedback survey with a 1-5 rating and comments field.
Fields
Show all 14 fieldsShow fewer fields
FormWholesale Enquiry
- Contact Name*· Text
- Company*· Text
- Business Email*· Email
- Mobile Number· Phone
- Products of Interest*· Long text
- Approximate Order Volume*· Text
- Message*· Long text
TaskSales Lead: Set Priority
- Set Priority*· Choice
TaskSales Owner: Qualify & Respond (High Priority)
- Sales Response*· Long text
- Qualification*· Choice
Other fields
- Enquiry Status· Choice
- Priority· Choice
- Overall Satisfaction*· Number
- Comments· Long text
- Contact Name*
- Company*
- Business Email*
- Mobile Number
- Products of Interest*
- Approximate Order Volume*
Forms
Wholesale Enquiry
7 fields
Data Views
Wholesale Enquiries
contact_name, company_name, order_volume, priority +1 more
Dashboard Widgets
Recommended integrations
Setup the following integrations to extend workflow capability.
Send SMS in the workflow
Twilio
AWS SNS
Send email in the workflow
AWS SES
Similar Categories
FAQs
What happens if the customer doesn't provide a mobile number?
The workflow checks whether a mobile number was entered on the request form. If it's missing, the SMS confirmation step is skipped and the enquiry continues straight to AI priority assessment, so a missing mobile number never blocks the process.
What happens if the AI isn't confident about the priority?
When the AI priority assessment flags low confidence, the enquiry is routed to the sales lead, who sets the priority manually on a task the workflow waits for. That manually set priority is then saved to the record instead of the AI's rating, so the rest of the workflow always has a priority to route on.
Can this handle both high priority and standard enquiries differently?
Yes. Enquiries marked High priority get a qualification task due in 1 day, while all other enquiries get a 3-day qualification task, both assigned to the sales owner. Whichever path runs, the response and qualification decision entered on the task are saved to the record.
What if the sales owner decides the enquiry isn't qualified?
The workflow checks the Qualification value the sales owner entered. If it's not Qualified, the workflow skips the quote preparation task and moves straight to closing the enquiry, sending the closure email with the sales response included.
Who is responsible for preparing the wholesale quote, and is it tracked closely?
Once an enquiry is qualified, a quote preparation task is assigned to the sales team with a 2-day target. This task is fire-and-forget, meaning the workflow doesn't wait for it to finish before closing the enquiry, and any quote notes entered stay with that task in the record's task list.
Can we customise the due dates, form fields or messages?
Yes. Due dates, task assignments, form questions and email or SMS content can all be adjusted by describing the change in plain English or editing the steps directly in the workflow editor. Earlier versions of the workflow are kept, so changes can be reviewed over time.
Does the customer need to log in to respond or check status?
No account is required at any point. Customers submit the initial enquiry through a public request form and receive updates and the feedback survey by email or SMS, responding directly through those messages.
What information ends up on the enquiry record versus staying on a task?
Answers entered on tasks the workflow waits for, such as priority, response and qualification, are saved directly to the enquiry record. Quote notes from the fire-and-forget quote task stay with that task in the record's task list rather than on the record itself.
How do we know where an enquiry stands at any given time?
Each enquiry is a record with a reference number, a status such as New, Assigned or Closed, and a timeline of what has happened. Table views and dashboards show enquiries grouped by status, making it easy to see what's outstanding.
What happens after the enquiry is closed?
Once the enquiry is closed and the customer receives the closure email with the sales response, the workflow waits one day and then sends a short feedback survey asking for an overall satisfaction rating and any comments. This helps the team track customer sentiment after each wholesale enquiry.
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