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Workflow Template

Wholesale Enquiry Contact Form Workflow

Captures wholesale enquiries from a website contact form, acknowledges receipt by email/SMS, uses AI to prioritise the enquiry (with human fallback), assigns a sales owner to qualify and respond, triggers a quote task when qualified, closes the enquiry with a response, and follows up with a feedback survey.

Wholesale enquiries submitted through a website contact form often sit in a shared inbox for days, with no one sure who owns the follow-up or how urgent a big order request really is. This workflow captures every enquiry as a tracked record, acknowledges the customer straight away, uses AI to prioritise it (with a sales lead reviewing anything the AI is unsure about), and assigns a sales owner to qualify and respond against a due date set by priority. The result is a team that responds faster to high-value enquiries, keeps a clear record of what was said and decided, and automatically follows up for feedback once the enquiry is closed.

Business Outcomes

  • Faster first response to wholesale enquiries through automatic acknowledgement and priority-based due dates
  • Clearer ownership of each enquiry with sales owner tasks and a visible status on every record
  • Reduced risk of high-value enquiries stalling, by giving them shorter qualification windows
  • More consistent prioritisation by combining AI assessment with sales lead review for low-confidence cases
  • Better visibility into customer sentiment through automatic post-closure feedback surveys

Workflow Steps

Steps

  1. 1
    Create Enquiry Recordcreate record

    Registers the submitted wholesale enquiry as a record.

  2. 2
    Set Status to Newupdate record

    Marks the enquiry status as New.

  3. 3
    Send Acknowledgement Emailsend email

    Emails the enquirer an acknowledgement with their reference number.

  4. 4
    Check Mobile Number Provided

    Determines whether to send an SMS confirmation based on whether a mobile number was given.

    mobile_number: ""→Send SMS Confirmation
    Default→AI Priority Assessment
  5. 5
    Send SMS Confirmationsend sms

    Texts a short confirmation with the reference number to the provided mobile number.

  6. 6
    AI Priority Assessmentai prioritisation

    Uses AI to rate the enquiry's priority based on products of interest and order volume.

  7. 7
    Route on AI Priority Confidence

    Sends low-confidence assessments to the sales lead for manual priority setting; otherwise proceeds automatically.

    _ai_priority_prioritise_enquiry_needs_human_review: "true"→Sales Lead: Set Priority
    Default→Save AI Priority
  8. 8
    Sales Lead: Set Prioritycreate task

    Sales lead reviews the enquiry and sets the priority manually when AI is unsure.

  9. 9
    Save Manually Set Priorityupdate record

    Persists the sales lead's manually chosen priority to the record.

  10. 10
    Save AI Priorityupdate record

    Persists the AI-determined priority to the record.

  11. 11
    Set Status to Assignedupdate record

    Marks the enquiry status as Assigned before routing to the sales owner.

  12. 12
    Route Qualification Task Due Date by Priority

    High priority enquiries get a 1-day qualification task; all others get 3 days.

    priority: "High"→Sales Owner: Qualify & Respond (High Priority)
    Default→Sales Owner: Qualify & Respond (Standard)
  13. 13
    Sales Owner: Qualify & Respond (High Priority)create task

    High priority task for the sales owner to qualify and respond to the enquiry within 1 day.

  14. 14
    Save Response & Qualificationupdate record

    Persists the sales owner's response and qualification decision to the record.

  15. 15
    Sales Owner: Qualify & Respond (Standard)create task

    Standard priority task for the sales owner to qualify and respond to the enquiry within 3 days.

  16. 16
    Save Response & Qualificationupdate record

    Persists the sales owner's response and qualification decision to the record.

  17. 17
    Route on Qualification Outcome

    Creates a quote preparation task if the enquiry was qualified, otherwise proceeds directly to closure.

    qualification: "Qualified"→Sales Team: Prepare Wholesale Quote
    Default→Set Status to Closed
  18. 18
    Sales Team: Prepare Wholesale Quotecreate task

    Fire-and-forget task for the sales team to prepare a wholesale quote within 2 days.

  19. 19
    Set Status to Closedupdate record

    Marks the enquiry status as Closed.

  20. 20
    Send Closure Emailsend email

    Emails the enquirer that their enquiry is closed, including the sales response.

  21. 21
    Wait 1 Day Before Feedback Request

    Pauses for one day before requesting feedback.

  22. 22
    Request Feedbackrequest external input

    Sends a short feedback survey with a 1-5 rating and comments field.

Fields

Show all 14 fields

FormWholesale Enquiry

  • Contact Name*· Text
  • Company*· Text
  • Business Email*· Email
  • Mobile Number· Phone
  • Products of Interest*· Long text
  • Approximate Order Volume*· Text
  • Message*· Long text

TaskSales Lead: Set Priority

  • Set Priority*· Choice

TaskSales Owner: Qualify & Respond (High Priority)

  • Sales Response*· Long text
  • Qualification*· Choice

Other fields

  • Enquiry Status· Choice
  • Priority· Choice
  • Overall Satisfaction*· Number
  • Comments· Long text
  • Contact Name*
  • Company*
  • Business Email*
  • Mobile Number
  • Products of Interest*
  • Approximate Order Volume*

Forms

Wholesale Enquiry

7 fields

Data Views

Wholesale Enquiries

contact_name, company_name, order_volume, priority +1 more

Dashboard Widgets

Enquiries by Status

Recommended integrations

Setup the following integrations to extend workflow capability.

  • Send SMS in the workflow

    Twilio logoTwilioAWS SNS logoAWS SNS
  • Send email in the workflow

    AWS SES logoAWS SES
wholesale enquiry formwholesale inquiry formwholesale contact formbulk order enquirywholesale customer form

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FAQs

What happens if the customer doesn't provide a mobile number?

The workflow checks whether a mobile number was entered on the request form. If it's missing, the SMS confirmation step is skipped and the enquiry continues straight to AI priority assessment, so a missing mobile number never blocks the process.

What happens if the AI isn't confident about the priority?

When the AI priority assessment flags low confidence, the enquiry is routed to the sales lead, who sets the priority manually on a task the workflow waits for. That manually set priority is then saved to the record instead of the AI's rating, so the rest of the workflow always has a priority to route on.

Can this handle both high priority and standard enquiries differently?

Yes. Enquiries marked High priority get a qualification task due in 1 day, while all other enquiries get a 3-day qualification task, both assigned to the sales owner. Whichever path runs, the response and qualification decision entered on the task are saved to the record.

What if the sales owner decides the enquiry isn't qualified?

The workflow checks the Qualification value the sales owner entered. If it's not Qualified, the workflow skips the quote preparation task and moves straight to closing the enquiry, sending the closure email with the sales response included.

Who is responsible for preparing the wholesale quote, and is it tracked closely?

Once an enquiry is qualified, a quote preparation task is assigned to the sales team with a 2-day target. This task is fire-and-forget, meaning the workflow doesn't wait for it to finish before closing the enquiry, and any quote notes entered stay with that task in the record's task list.

Can we customise the due dates, form fields or messages?

Yes. Due dates, task assignments, form questions and email or SMS content can all be adjusted by describing the change in plain English or editing the steps directly in the workflow editor. Earlier versions of the workflow are kept, so changes can be reviewed over time.

Does the customer need to log in to respond or check status?

No account is required at any point. Customers submit the initial enquiry through a public request form and receive updates and the feedback survey by email or SMS, responding directly through those messages.

What information ends up on the enquiry record versus staying on a task?

Answers entered on tasks the workflow waits for, such as priority, response and qualification, are saved directly to the enquiry record. Quote notes from the fire-and-forget quote task stay with that task in the record's task list rather than on the record itself.

How do we know where an enquiry stands at any given time?

Each enquiry is a record with a reference number, a status such as New, Assigned or Closed, and a timeline of what has happened. Table views and dashboards show enquiries grouped by status, making it easy to see what's outstanding.

What happens after the enquiry is closed?

Once the enquiry is closed and the customer receives the closure email with the sales response, the workflow waits one day and then sends a short feedback survey asking for an overall satisfaction rating and any comments. This helps the team track customer sentiment after each wholesale enquiry.

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Wholesale Enquiry Contact Form Workflow | assess.one